How Marketing App Fomo Doubled Its Activation Rate for New Signups


Our Guest:

Ryan Kulp is the Co-Founder of Fomo, a marketing platform to help increase on-page conversion rates with javascript embedded on websites. The javascript they create includes notifications in real-time of customer interactions such as signups, purchases, and similar actions. Fomo started as an ecommerce plugin on Shopify a few years ago, but they have recently rebuilt the platform from scratch for more usability on ecommerce platforms and websites with web purchases, signups, and blog comments.

A Quick Preview of the Podcast:

  • What you need in your welcome email to get prospects to take action
  • How to deliver information to your prospects in one click
  • A simple marketing tactic that will immediately increase conversions on your website