Build Converting Pages with a Proven Landing Page Framework

A landing page framework provides a reliable, repeatable structure for your campaigns. With the right framework, you can guide visitors from curiosity to conversion while reinforcing your brand’s authority online.

Here we’ll explore what a landing page framework is, the essential elements it should include, and how it helps you build consistent, high-performing campaigns. We’ll also examine a real-life example from ManpowerGroup, a global leader in workforce solutions, to illustrate how a well-executed landing page framework can generate thousands of high-quality leads.

What Is a Landing Page Framework?

A landing page framework is a structured approach to building landing pages that convert. It ensures each page includes the elements your audience needs to take action, including:

• A compelling headline and subheadline
• Clear value proposition
• Engaging visuals
• Social proof
• A strong, clear call-to-action (CTA)
• A simple, friction-free form
• Mobile-friendly design

Using a framework also makes it easier to build landing pages quickly, maintain brand consistency, and test variations to improve your results.

How ManpowerGroup Used Leadpages to Scale Their Campaigns

A clear example of a landing page framework in action comes from ManpowerGroup. As a global staffing leader, ManpowerGroup needed a way to quickly generate qualified candidate leads for its clients while maintaining a positive user experience.

Previously, many job seekers were directed to lengthy applicant tracking system (ATS) pages, which often resulted in high bounce rates. These pages were typically slow to load, lacked branding, and presented visitors with multi-step forms that took too long to complete—leading to abandoned applications.

Recognizing the need for a better experience, ManpowerGroup turned to Leadpages to build mobile-optimized, conversion-focused splash pages that served as simplified entry points for candidates. Each page was designed with a clear headline showcasing the job title, a concise description explaining the role and employer, and a short, easy-to-complete form that only required essential details, like name, email, and phone number. A clear, visually distinct CTA, typically “Apply Now,” encouraged immediate action.

In implementing this framework, ManpowerGroup was able to eliminate unnecessary steps in the candidate journey, reducing application friction while providing a consistent branded experience across all campaigns. Importantly, these pages were optimized for mobile devices, ensuring that candidates could easily apply on the go, which is critical in today’s job market.

The results of this structured landing page approach were significant. ManpowerGroup achieved conversion rates of up to 93% on its campaign pages, generating over 38,000 qualified candidates with an average of 500 new leads per month. This success was driven by clear messaging, focused design, and the seamless user experience enabled by the landing page framework they built using Leadpages.

This case shows how adopting a clear landing page framework can significantly enhance the performance of your campaigns while providing visitors with a more seamless experience.

Core Elements of an Effective Landing Page Framework

If you’re building your landing page strategy, your framework should include these key components:

Headline and Subheadline: Quickly communicate what you offer and why it matters

• Value Proposition: Explain what makes your offer unique and why your audience should care.
• Visuals: Utilize images or videos to reinforce your message and capture the attention of your audience.
• Social Proof: Add testimonials, case studies, or customer logos to build trust.
• Call-to-Action: Place a prominent CTA button with clear, action-oriented text.
• Form: Keep it simple by asking only for essential information to reduce barriers.
• Mobile Optimization: Ensure your page loads quickly and looks great on any device.
• Analytics: Track performance to identify what’s working and where to improve.

With these elements included, your landing pages will guide visitors toward your desired outcome without distraction.

Strategies for Improving Your Landing Page Framework

To get the most from your landing page frameworks, consider:

• Clarity: Use straightforward, conversational language. Avoid jargon that could confuse visitors.
• Simplicity: Reduce visual and cognitive clutter, allowing your CTA to stand out.
• Testing: Run A/B tests on headlines, images, and CTA placement to learn what resonates.
• Consistency: Ensure your pages align with your brand and the messaging used in your ads or emails.
• Speed: Optimize your page’s load time, as even small delays can reduce conversions.

These practices will help your landing pages perform better across all your campaigns.

Why Leadpages Makes Frameworks Easy

Building high-converting landing pages is simpler with Leadpages because it provides:

• An intuitive drag-and-drop builder
• Conversion-focused templates aligned with landing page structure best practices
• Built-in A/B testing and analytics
• Mobile-optimized designs by default
• Fast deployment without requiring developers

Leadpages enables businesses to quickly create pages that adhere to a proven framework while maintaining brand consistency and quality.

Creating a Framework for Consistent Results

Your landing page framework is more than a layout; it’s a system that ensures each campaign is clear, engaging, and designed to convert. The ManpowerGroup example demonstrates how a structured approach can yield significant results, transforming your landing pages into effective lead-generation tools.

Whether you’re running a recruitment campaign, promoting a webinar, or offering a lead magnet, a reliable landing page framework helps you focus on what matters most: delivering value to your audience and encouraging them to take action.

Ready to put a proven framework into practice? Leadpages is here to help you build, test, and optimize landing pages that turn visitors into leads and customers. Let your next campaign be the start of consistently higher conversions.