As we recap the first season of the Lead Generation Podcast, it's a great opportunity to look back and think ahead to what comes next.
Over the last few months, we’ve shared the entrepreneurial journeys of 20 people who positively impact the lives of their audience through different areas: coaching, cooking, speaking, motivating, designing, relationships, and more.
In case you're running short on time (or attention span), we've paraphrased the knowledge shared during these interviews and collected them into 4 categories: Getting Started, Staying on Track, Growth, and Tactics.
When thinking through your next business venture, pretend that you’re in front of the investors on Shark Tank and imagine the kinds of questions they would ask of your business idea.
Every entrepreneur goes through ebbs and flows in the life-cycle of their business. Here are a few mental directives from our guests for staying on track.
Hustle with boundaries. To be fully present in your work with clients, create routines that allow you to turn off work-mode so you can recharge.
When you’re feeling bad about your business, reach out, and help someone else. Genuinely help someone else without any intention of trying to get something out of it.
Self-care is important. Taking care of your mind, body, and mentality can help you achieve so much more if you’re willing to take care of yourself first.
Take one step at a time, just because someone says you need to do something doesn’t mean it’s always right for your business or it might be better done at another time.
Never stop learning. Take advantage of as many tools, podcasts, books, etc., as possible. The more you learn the more you’ll understand where you want to go and what you want to do in your business.
Know the value you bring to your clients – and charge appropriately. Charging what you’re worth allows you to take the space that you need to deliver the professionalism that you know you can.
Beyond the inspirational and motivational, our guests also shared specific actions smart business owners take to improve their odds of growing a successful business.
Market with heart instead of hype. Honor yourself and the people that you’re here to help instead of operating from a place of manipulation.
With today’s tech and resources, small business owners are essentially their own TV stations. Your role is producer, director, and actor of the shows you wish to make.
Make it easy for your students to take action. Online learning is all about taking action because action produces results. Don’t leave your audience guessing at every turn–– if you do, they won’t last long.
The takeaways above are just the tip of the iceberg when it comes to the ingredients of a fulfilling and profitable business. Listen to the full episodes as a sort of motivational bootcamp as you put these lessons into action for yourself.
Coming up in Season 2, our focus turns even more towards the marketing tactics that bring success in digital marketing, especially for coaches, consultants, service professionals, and others whose talents, expertise, and efforts are the primary offering for sale for their companies.
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What's your take?
What are your top take-aways from the first season of The Lead Generation?
Which guest did you resonate with? What stood out about that conversation for you?