If you’re just starting an online business you’re probably a little overwhelmed by all the information out there. What steps do you need to take to be successful? What tools do you require? These are questions every entrepreneur asks themselves in the beginning.
They’re also questions the Leadpages team has plenty of experience answering.
We encourage you to read reviews, do your research, and test as many apps as you can to see which ones best meet your needs. With that said, we’ve compiled a list of our favorite digital marketing tools for small businesses to help simplify the process for you.
Keep reading to discover the steps you need to take to set up your online business, and the 11 tools to make it happen.
Build your website & landing pages: Leadpages
Price: Starts at $37 per month.
Every online business starts with a website or landing page. In fact, 77% of people think having a website makes a business more credible. So, before you look at other apps you’ll need a tool to help you build your digital storefront.
Admittedly, we might be a little biased in recommending Leadpages. However, it’s hard to argue with 40,000 small businesses that depend on our software to run their businesses.
Leadpages is more than just a website and landing page builder. It has a number of conversion tools to help you generate leads and grow your business. These include:
- The Leadmeter, which gives you real-time conversion optimization tips as you build your pages.
- Pop-ups to grab visitors’ attention as soon as they land on your page.
- Alert bars that allow you to promote lead magnets, sales, events, and more.
- A/B testing so you can test different page elements to find the most optimized version of your page.
- An analytics dashboard that tracks your traffic, conversions, and leads.
Creating a website or landing page, and utilizing the conversion tools listed above, will set you up for success and allow you to take full advantage of the other tools on this list.
Organize and manage your projects: ClickUp
Price: Starts at $0 per month.
Setting up your website is a great first step, but there’s still plenty more work to be done in order to establish your online presence. That’s why having good project management software is so important—especially if you’re working with a team.
ClickUp puts all your tasks, docs, chats, and more in one place, making it easy to collaborate and track your projects. Simply create your tasks, assign team members, chat in real-time to get updates, and check your dashboard to see your progress.
You can also create and track goals, including the number of tasks you’d like to complete, certain metrics you’d like to hit, or the amount of money you’d like to make. And the 20+ views mean you can customize the app to suit your unique needs.
ClickUp combines project management, chat, and goal-setting apps into one powerful tool so you can focus on growing your business.
Set up online payments: Stripe
Price: 2.9% + $0.30 per transaction
The easier it is for visitors to buy your products and services the more conversions you’ll generate. So, having the ability to process payments right on your website is critical to your success.
With Stripe, you can collect payments on any web page or landing page, create a seamless product checkout, set up recurring bill payments, send invoices to clients, process in-person payments, and pay vendors for the goods and services you need to run your business.
Best of all, Stripe works around the world so no matter where your customers are located you can guarantee them a painless buying experience.
Whether you sell digital products, run an ecommerce website, offer subscription services, or operate a brick-and-mortar store, Stripe has a solution that will work for both you and your customers.
Install live chat on your site to answer customer questions: Intercom
Price: Starts at $74 per month.
No matter how great your content is, visitors will often need a little extra help before they’re ready to submit their information or buy one of your products. 73% of customers prefer to use live chat to communicate with companies, so this is a great feature to add to your website to provide additional support.
Intercom is a leading customer communication platform that helps you engage with your users throughout their entire journey.
Use chatbots and live chat on your pages to turn more visitors into leads and customers. Once someone signs up, Intercom makes it easy to onboard customers with helpful messages and product tours. You can also re-engage customers through email and mobile messages to bring them back to your product.
When your users have questions Intercom allows you to provide assistance in a variety of ways, including:
- Live chat
- Knowledge base articles and FAQs
- Personalized, proactive support
By integrating Intercom into your business you ensure your customers are never alone. This results in more leads and sales, and better customer retention.
Allow for online appointment scheduling: Calendly
Price: Starts at $0 per month.
Booking meetings with your clients and colleagues can take up a lot of your time. Luckily, Calendly has simplified the appointment scheduling process so you can avoid unnecessary back and forth emails.
Using Calendly is quick and easy:
- Update your availability with Calendly.
- Share your link on your website or via email.
- Guests can choose one of your available times and book a meeting.
You select which days and times you’re available so there’s never a conflict. Plus, Calendly automatically sends out reminders prior to meetings to ensure everyone shows up on time. And when something comes up you can easily reschedule appointments and alert everyone of the change.
Calendly makes it easier for you, your clients, and your colleagues to stay connected. It also gives back valuable time in your day so you can focus on the work that really matters.
Use analytics to measure your performance: Hotjar
Price: Starts a $0 per month
One of the biggest advantages digital marketing has over traditional forms of marketing is the ability to track your results. Analytics give you the power to see what’s working and what’s not so you can allocate money to proven strategies and make adjustments based on your data.
In a 2020 survey, companies were asked how much their business depends on analytics. Eight out of ten companies that didn’t collect any analytics made less than $1M per year. Meanwhile, six out of the ten companies that used analytics the most made over $1M per year, and one even made over $500M a year.
Needless to say, having an effective analytics tool to measure the performance of your website and landing pages is crucial, and Hotjar is one of the best options available.
Hotjar gives you key insights into how visitors are interacting with your page. This all starts with heatmaps that let you visualize user behavior. See where users click, move, and scroll on your site, and which sections are being ignored.
You’ll also receive recordings of users interacting with your pages so you can see what’s driving results and where visitors are getting stuck. Plus, Hotjar lets you hear from your users as they experience your site with real-time feedback widgets and distribute surveys to help you identify areas that need improvement.
All this means you no longer have to guess about what your visitors like or don’t like, allowing you to optimize your pages based on your customers’ unique needs.
Offer webinars to collect leads and engage your customers: WebinarJam
Price: Starts at $39 per month.
Webinars give you a chance to perform live product demos and share your knowledge in an interactive setting. They’re also extremely efficient. You likely don’t have the time to have one-on-one meetings with all your leads, so a webinar allows you to gather everyone together at once to provide more information and answer questions.
Best of all, webinars are popular. 54% of B2B professionals watch webinars every week, so they’re a great way to reach your audience.
If you’re looking for a way to easily schedule and host webinars then WebinarJam is for you.
With WebinarJam you can:
- Create landing pages for your webinars.
- Schedule reminder emails and text messages to boost attendance.
- Offer quizzes during your webinar.
- Get feedback in real-time.
- Send follow-up emails after your webinar.
- Offer replays of your webinars for those who were unable to attend.
This tool doesn’t just give you the ability to deliver engaging webinars for your audience, but also automates a large portion of the process to help you be more productive.
Organize your leads with a CRM: Keap
Price: Starts at $129 per month.
As your business grows and you start collecting more leads you’ll need a way to store, organize, and follow up with your contacts. Customer relationship management (CRM) tools are the best way to do this.
65% of businesses adopt CRM technology within the first five years. If you plan to collect leads and contact information give yourself a head start and start using a CRM now.
Keap is a CRM that stores all your leads in one central location. You can also organize contacts based on a variety of factors. This allows you to:
- Personalize your messaging.
- Score your leads.
- Track the journey from lead to customer.
This tool doesn’t just help you store your leads though. It’s also a powerful marketing automation tool that helps you nurture your leads and reach out to contacts. Create a variety of automated messages that are sent out after users perform specific actions.
- Welcome new leads after they show interest in your products.
- Follow up with potential customers to see how they’re making out.
- Schedule appointments when customers are ready to learn more.
With Keap, you never have to worry about losing track of your leads and missing sales opportunities.
Nurture your leads with email marketing: Drip
Price: Starts at $19 per month
Generating leads is great, but what you do with those leads once you get them will determine whether or not they actually become customers. Luckily, email marketing tools like Drip make nurturing your leads easy.
Email might seem like old technology, but it’s still one of the best ways to keep in touch with your leads. Research shows that email marketing has an ROI of 4,200%, so it should definitely be a part of your overall strategy.
Drip allows you to create automated email campaigns that guide your leads through your sales funnel. You can use the platform to:
- Send welcome emails when users join your list.
- Deliver lead magnets
- Schedule email sequences that educate your subscribers.
- Update current customers about your products and services.
- Send reminders via SMS.
Of course, no two subscribers are the same. That’s why Drip lets you segment your list based on how they joined your list, past purchases, their behavior, and more. This allows you to send personalized messages that your subscribers are more likely to engage with.
Finally, Drip’s email analytics provide actionable insights into your email marketing. See which emails are driving conversions and which ones are going unopened so you can tailor your campaigns to your audience’s unique needs.
Promote your website and landing pages with online advertising: Taboola
Price: Varies depending on your campaign.
Once your website or landing page is set up you’ll need a way to drive traffic to it. Online ads are one of the best strategies for promoting your pages and give you the ability to target the right audience at the right time.
Taboola is a publishing network that recommends content to users as they’re surfing the internet. These content recommendations appear at the bottom of articles and are based on the reader’s unique interests and browsing history.
You can use Taboola in a variety of ways:
- Have your content recommended alongside related articles to attract new visitors to your site.
- Remarket your content to users who have previously visited your site.
- Use Taboola on your own site to recommend your content or make commissions when you recommend other people’s content.
With Taboola, you can utilize the platform’s comprehensive data to target your ideal audience and get in front of them when they’re most likely to convert.
Automate your marketing and connect all your tools: Zapier
Price: Starts at $0 per month.
As you can see, there are plenty of digital marketing tools available to help you run your business. But how do you make sure they all work together? The answer is Zapier.
With Zapier, you have the ability to connect over 4,000 apps, including email marketing tools, scheduling apps, analytics platforms, and more. And the best part is you can automate everything.
Here’s an example: Let’s say someone subscribes to your email list through one of your landing pages. With Zapier, this trigger leads to actions across multiple apps:
- A welcome email is automatically sent to the subscriber through your email marketing service.
- Your team is notified of the new lead via Slack.
- The lead is added to your CMS.
This is just one example of what can be accomplished with Zapier. You can add up to 100 automated actions per “Zap” if you like.
Not only does this allow your tools to work together seamlessly, but it creates a hands-off funnel that generates leads and sales while you’re busy managing other areas of your business.
Start with a high-converting website and landing page
There you have it, our top ten digital marketing tools for small businesses. Wondering where to start? Before jumping into analytics, advertising, or a CRM, it makes sense to build an optimized website and landing pages.
Leadpages’ conversion-optimized templates and Drag & Drop Builder make it easy for both new and experienced entrepreneurs to get online. Plus, our platform is compatible with all the tools listed here to ensure your tech stack and website work together.
Try Leadpages free for 14 days and start building high-converting websites and landing pages today.
Try Leadpages free for 14 days
Easily create your website and landing pages with the only platform engineered by marketing nerds.
Wondering what to read next?
Here’s what we suggest:
→ Landing Page Marketing: 11 Tips to Help You Promote Your Landing Pages
→ 11 Ways to Use Gated Content to Generate Leads
→ 12 Ways to Create a High-Value Lead Magnet