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Product Landing Page Examples: Discover How Top Brands Promote and Sell Their Products

By Bob Sparkins  |  Published Jan 11, 2024  |  Updated Mar 12, 2024
Bob Sparkins
By Bob Sparkins

A marketer with 17 years of experience, Bob has taught over 1,000 webinars and spoken at over 50 events.

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Do you have an amazing product that you’re ready to share with your audience? Then the next step is to build a high-converting product landing page that promotes your offer and drives sales. Check out these product landing page examples with conversion rates as high as 57% to learn how leading businesses are turning visitors into customers.

What is a product landing page?

A product landing page is a page that’s sole focus is promoting a specific product, either physical or digital. Generally, the page will include information about the product, its benefits, customer testimonials, and a checkout that allows visitors to purchase the product.

These pages are perfect to use with paid ad campaigns. Since they only talk about the product in question and guide user toward a purchase, they have a much higher conversion rate than a standard web page, which helps increase your return on ad spend.

What’s the average conversion rate of product landing pages?

The average conversion rate for all landing pages created by Leadpages users is 11%. However, the average product landing page conversion rate is 8.6%.

Product landing page conversion rate

Keep in mind that the majority of landing pages are lead generation pages that only ask for an email in exchange for a free offering (known as a lead magnet). These pages will always convert higher than a product landing page because there’s no purchase involved. As soon as you ask someone to buy something you can expect a lower conversion rate. However, product landing pages are critical, as they are where you convert leads into customers and generate revenue for your business.

Pool course product landing page example

Pool course product landing page example

What we like

This simple but effective landing page does a great job of showcasing everything that’s included in the course. Visitors immediately see everything they’ll learn and discover some helpful coupons they’ll receive as soon as they sign up.

There’s also a frequently asked questions section at the end of the page to answer any lingering questions users might have. This helps remove any doubts and gives visitors all the information they need to make a purchase.

Meal plan product landing page example

Meal plan product landing page

What we like

A great way to start off your product landing page is with an image of your product. If you have a digital product then it’s a good idea to create a cover for it, like this landing page has done. This makes the product seem more tangible—people feel like they’re actually receiving something, rather than just a mysterious digital entity.

Another thing going for this page is that it offers two different options (in this case meal plans). Everyone has different needs, so if you can offer multiple variations of your product to fit different use cases you’ll generate more conversions.

Online course product landing page example

Online course product landing page example

What we like

You only have a few moments to capture people’s attention before they click away to something else. So, use your hero section (the first fold of your product landing page) to sum up your offer and tell people why they should buy your product. This page does an excellent job of telling visitors everything they need to know about the product, along with the benefits.

Good testimonials are one of the most important pieces to selling a product, as they let users hear from their peers why it’s worth buying. This page includes reviews and comments taken from social media and direct message conversations, which makes them appear more authentic than standard testimonials.

Finally, the landing page highlights some bonuses that are included with the product, which heightens the value and gives visitors even more incentive to buy it.

Coaching program product landing page example

Coaching program product landing page example

What we like

We just talked about the importance of testimonials. But do you know what’s even better than a written testimonial? A video testimonial. This product landing page features several videos of real customers sharing their experience and results with the product. Not only do visitors now have a powerful story from one of their peers, but they can also see just how happy and excited people are about this product.

It’s important to talk about what your product will do for people right away, but you should show them where they will be after they’re done using it. This page helps users imagine how much better their life will be like when they complete this program. There really isn’t a much better way to sell a product than that!

Ebook product landing page example

Ebook product landing page example

What we like

When describing your product, you’ll need to talk about features (what it includes), but you should also talk about the benefits (how it solves people’s problems and why they should want it). This product landing page has a section on why you need this ebook, and it includes both features and benefits so visitors get the full picture of how this book will improve their life.

The page also has a detailed bio of the author. If you’re selling an information product, make sure to include a small section about your story, credentials, and why you’re qualified to talk about this topic. That way, prospective customers have confidence that you’re the right person to help them solve their problems.

Toolkit product landing page example

Toolkit product landing page example

What we like

A great design with just the right amount of flair can go a long way toward selling your product. This landing page finds that balance, with some eye-catching colors that capture people’s attention as soon as they land on the page. Remember, don’t be afraid to get creative with your design, as long as the page doesn’t get too cluttered.

This page also uses a simple but effective trick: it includes the old price crossed out and the new (lower) price below it. It’s a small detail, but right away people feel like they’re getting a bargain, which helps remove any objections to the price.

Business incubator product landing page example

Business incubator product landing page example

What we like

When visitors read your copy you want them to start nodding along with what you’re saying. This product landing page definitely achieves that with its “Does this sound like you?” section. As soon as people see that they fit into one of the archetypes the page describes they immediately know that this product was designed for them and their unique problems.

One thing this page includes that none of our other examples do is case studies. Positive reviews are great, but if you can dive deep into your customer's experience, both before and after using your product, and provide results that’s a really powerful marketing piece that’s sure to encourage more conversions.

Steps to create a product landing page

Building a product landing page is surprisingly easy. In fact, with the right tools you can publish it in a day or less. Here’s how:

Finalize your product details

So, you have an awesome product that you know your audience is going to love. That’s great! But before you start building your landing page you’ll need to sort out a few details. Here are a few questions you should ask yourself:

  • What are you going to charge for the product?
  • Is it a one-time fee or will there be monthly payments?
  • Do you want to offer a free trial or a money-back guarantee?
  • How will you deliver your product?

Once you have all this figured out you’re ready to move on to the design phase.

Select a Product Landing Page Template

Creating a landing page no longer requires coding skills or web design expertise. With the availability of landing page templates, you can quickly create a high-converting page, even if you don’t have a lot of experience.

Leadpages offers over 250 templates, including options designed specifically for promoting and selling products. Each template is designed using the latest conversion best practices and displays perfectly on desktops, tablets, and mobile devices.

Personalize Your Page

Every Leadpages template is fully customizable, allowing you to add your unique style to the design. Alongside incorporating your own text and images, consider the following changes:

  • Add your logo
  • Adjust the colors to align with your brand palette
  • Add or remove sections as needed

All of this can be done with a few clicks of your mouse.

Drive Traffic to Your Page

After you publish your page it’s time to send traffic to it so you can start generating sales.

Begin by identifying your target audience, such as their demographics, geographical location, and interests. Once you've defined your audience, creating a paid advertising campaign is probably the quickest way to get traffic to your page.

Meta ads and Google ads are the two most common choices, and they let you target the people who are most likely to buy your product. However, there are plenty of advertising options available, so do your research and find the right one for you.

Additionally, you can:

  • Share the page across your social media channels.
  • Send an email announcement to your subscribers.
  • Utilize pop-ups and alert bars on your website to let visitors know about your new product.

Product landing page best practices

Need a landing page for your new product? Make sure to follow these best practices to maximize your results.

Highlight your visitor’s pain point

Most users come to your product landing page because they have a problem. Maybe they want to build an online business but don’t know how, perhaps they’re not as healthy as they want to be, or maybe they just need a recipe for their next dinner party.

Whatever they’re struggling with, make sure to touch on it in your copy. It might seem a little mean to remind them of their problem, but what you’re actually doing is telling them this landing page is for them. They’ll start nodding along with your copy, thinking “That’s exactly what I’m going through.”

If visitors feel like you understand their problem, they’ll be more likely to take you up on your solution (your product).

Focus on the benefits

When talking about your product it’s easy to fall into the trap of talking about its features. And while these are worth mentioning, you’ll sell a lot more of your product if you talk about benefits.

So, what’s the difference between features and benefits? Features are things your product has or does, while benefits are ways in which your product makes life easier or better for those who buy it. To put it simply, products are the “what” and benefits are the “why”.

For example, your online marketing course might teach people how to target the right audience with their online ads. That’s great, but why is that important? That’s where the benefit comes in. The benefit is that by targeting the right audience you’ll increase your conversion rate, leading to more leads, sales, and revenue.

For every feature, make sure to describe the benefit so readers know why it’s important.

Include testimonials

You can talk all you want about how great your product is, but visitors will always take everything you say with a grain of salt. And of course they should—it’s your product. So, make sure to include some testimonials from past and current customers.

As people read through your product landing page they’ll likely be thinking “Does this really work?” Just one or two positive reviews can ease those doubts and make them feel better about doing business with you.

The easiest way to get testimonials from your customers is to simply ask for them. You can reach out to customers who you know are enjoying your product or include the ask in your follow-up email sequence.

Answer common questions

Visitors to your product landing page won’t just have doubts, they’ll also have questions. And if you don’t answer all those questions they might be hesitant to pull the trigger.

After you’re done writing your sales copy, think of any questions potential customers might ask that you left unanswered. You might choose to work some of these into your original copy, but anything else you can include in a frequently asked questions section near the end of your page.

This is a great opportunity to give people the bit of final information they need to feel confident about making a purchase.

Break down the value

You don’t just want to justify the price of your product—you want to show users why they’re getting a great deal.

If your product contains multiple components, break down the value of each component and then total it up and compare it to the actual price of your product (this is assuming the price of your product is less than the total value of your offer).

Price is one of the biggest hangups people will have about your product, so if you can show them they’re actually paying less than the expected value you should increase your conversions.

Offer a guarantee

The final objection you’ll need to remove is the biggest worry everyone has about a product: will it actually work for them? Everyone’s scared about paying for a product, only to find out it doesn’t solve their problem and now they’re stuck with something they don’t want.

That’s why offering some sort of money-back guarantee or return policy is so important. Sure, you don’t want to be handing out a bunch of refunds. But if you’re confident in your product and you know it works then you shouldn’t have anything to worry about.

While you’ll end up processing a few returns, the money you’ll make because you included a guarantee should far outweigh that.

Send the right people to the page

More than any other type of landing page, who you send to your product landing page has a major impact on its success. Because visitors have to make a purchase to convert, there will be a lot more resistance. So, you need to ensure they’re ready to take the step from lead to customer.

While paid ads allow you to target demographics that are interested in your product, they’re still unfamiliar with your brand. That means that even if your product addresses their needs they might not feel comfortable buying from you.

This is why the best people to send to your product landing page are those who already know you. These are people who have downloaded one of your lead magnets or subscribed to your email list. Take the time to nurture these leads and build a relationship with them, then when they have all the information they need to make an informed decision send them to your product landing page.

3x Your Conversions

Want to build better landing pages?

Download The Complete Landing Page Optimization Checklist to learn what you need to include to maximize your conversion rate.

Product landing page templates

Building a successful product landing page is easier than you think. With the right template, you can have your page up and running in 30 minutes or less. Here are four templates to consider for your next project.

Physical product landing page template

Physical product landing page template

This is an ideal template to promote both a physical or online product. It features sections for benefits, testimonials, and frequently asked questions.

Creative product landing page template

Creative product landing page template

This short and sweet template is perfect for any online product. It has everything you need, including sections for features and testimonials, and there's even a Stripe checkout right on the page.

Online course landing page template

Online course product landing page template

Promoting an online course? Then this is the template for you. There’s room to showcase what’s included in the course, spots for reviews, and a section for your bio.

Fitness product landing page template

Fitness product landing page example

While it was designed with fitness programs in mind, this template can be easily altered to suit all kinds of products. It features an About section, room for positive reviews, and a Stripe checkout.

Ready to build your product landing page?

Creating a product landing page can seem daunting at first, but it doesn’t have to be. With Leadpages you can easily create a high-converting page—even if you don’t have any coding or web design experience.

Try Leadpages free for 14 days and build your product landing page today.

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Easily create your website and landing pages with the only platform engineered by marketing nerds.

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Bob Sparkins
By Bob Sparkins

A former high school history teacher turned entrepreneur and marketer, Bob has educated business owners worldwide on how to leverage lead generation to grow their brands for over 18 years. Bob is a conversion expert, specifically when it comes to landing pages. Hosting over 1,000 webinars, he has walked thousands of business owners through advanced strategies to help them optimize their pages and maximize their leads and sales. Bob works with Leadpages affiliates and users to ensure they have all the tools, knowledge, and resources they need to build high-converting landing pages that grow their businesses.

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