BLOG / DIGITAL MARKETING
[Split Test] Which Headline Increased Conversions by 33.31%?

Can a headline really affect a page's conversion by over 33%? In this case, the answer is yes. Here, we have a split test that Melissa Ingold ran to determine which headline would perform better on the landing page she created to promote her free calculator tool using the Apptastic template from the LeadPages™ Marketplace. Melissa and her team tested 2 different headlines:
- Version A:“FREE Calculator for Entrepreneurs to Help You Determine What Your Time is Actually Worth!”
- Version B: “FREE Calculator for Entrepreneurs to Help You Determine What an Hour of Your Time is Actually Worth!”
In the battle of the headlines, which one do you think Melissa’s visitors preferred? Vote below to reveal the winning split test page and our analysis. [split_test id="4316"]
Getting Started Is Easy
Turn generic campaigns into personalized experiences, improve targeting, and focus on the right audience effortlessly.
Audience Insights works with all Leadpages content, including landing pages, pop-ups, and websites. All you need is a Leadpages account and some traffic. (Please note: It’s not available for WordPress-published pages, sub-accounts, or EU-based visitors.)
Start your Leadpages 14-day free trial today
Already a Leadpages user? Try Audience Insights free for 30 days
and unlock a clearer view of your visitors.
Welcome to smarter, more effective marketing—seamlessly built into Leadpages.