[Split Test] Which Headline Increased Conversions by 33.31%?

Can a headline really affect a page's conversion by over 33%? In this case, the answer is yes. Here, we have a split test that Melissa Ingold ran to determine which headline would perform better on the landing page she created to promote her free calculator tool using the Apptastic template from the LeadPages™ Marketplace. Melissa and her team tested 2 different headlines:

• Version A:“FREE Calculator for Entrepreneurs to Help You Determine What Your Time is Actually Worth!”
• Version B: “FREE Calculator for Entrepreneurs to Help You Determine What an Hour of Your Time is Actually Worth!”