Can a detail as simple as text color really affect a page’s conversions by nearly 122%? In this case, the answer is yes.
Here, we have a split test that John from OptFirst Web Marketing ran to determine if white text or tan text would perform better on their landing page for a luxury property in Miami. John and his team tested two different colors for their body copy:
- Version A: White text
- Version B: Tan text
Which text color do you think boosted OptFirst’s conversions by 121.52%?
Vote below to reveal the winning split test page and our analysis.