[Split Test] Which Text Color Increased Conversions by a Whopping 121.52%?

Can a detail as simple as text color really affect a page’s conversions by nearly 122%? In this case, the answer is yes.

Here, we have a split test that John from OptFirst Web Marketing ran to determine if white text or tan text would perform better on their landing page for a luxury property in Miami. John and his team tested two different colors for their body copy:

  • Version A: White text
  • Version B: Tan text

Which text color do you think boosted OptFirst’s conversions by 121.52%?

Vote below to reveal the winning split test page and our analysis.

[split_test id=”4520″]