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ComparisonsGrey right arrowInstapage
Leadpages vs. Instapage

Ever wonder how Leadpages stacks up against Instapage? As two major players in the conversion marketing platform industry, this is a no-holds-barred comparison of the two platforms.

We won’t add fluff to this comparison or stack the deck in our favor. After all, we want the same thing you do—success for your online business, so you can fulfill your dream of being a self-sustaining and thriving business.

This means helping you pick the tools that will help you sell more, even if that’s not us.

Now, onto specifics…

Both Leadpages and Instapage allow you to easily design and optimize landing pages, which frees up your time to turn visitors into customers. But there are some differences between the two.

Instapage is focused on enterprise, corporate businesses—evident in the complexity of its features and advanced features that match its higher price point. Whereas, Leadpages is a mainstay for small business owners in terms of ease of use and versatility of its website builder and landing page creator. See how Leadpages and Instapage compare to each other in features, then make the best decision for your online business. Let’s roll through seven features to help you make your decision between the two platforms.

1 - Ease of Use:
The building experience


The moment between sign-up and publishing isn’t long at all with Leadpages. In fact, anyone can easily publish pages on day one.

Leadpages is built with the busy entrepreneur and solo business owner in mind, which is why we make it possible to create a stunning online presence and build a sales funnel in as few clicks as possible.

In fact, we’re about ease of use, and here’s why:

Drag-and-drop builder:

In using our drag-and-drop editor, it takes minutes to create a page that would typically take several hours. Best news? No coding is required to build a sticky landing page or website, making us the go-to choice for non-web designers looking for a painless experience. Built on a system of rows and columns, it’s easy to customize our templates using our slick editing features.

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The Leadmeter:

Especially supportive to those who are new to conversion platforms, the Leadmeter predicts how well your page will perform and tells you what to tweak before you publish it. It provides step-by-step guidance to optimize every element on your page, from text and images to page layout and opt-in forms. All with the goal of maximizing customer actions on your page.

HTML widget:

As mentioned, there’s no code required with Leadpages. We also HTML widget and CSS customizations for more advanced coders who crave more control over their page.

Copy/paste sections:

Avoid any hassle by copying and pasting sections. This feature ensures a cohesive design, all while saving time. Oh, and it saves instantly. so you never have to worry about losing work.

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Instapage is equally user-intuitive. In fact, one of the most pleasing aspects of the platform is how intuitive it is. Here are some features that make it user-friendly:

  • Grid-free drag-and-drop: Plug and play your way to a beautiful landing page. Instapage has a unique grid-free drag-and-drop to allow for maximum flexibility (ideal for more advanced web designers).


Both Leapages and Instapage offer a user-friendly environment throughout the whole app, code is not required, and both offer pre-designed content blocks to speed up the building process. Tools are easy to use for even the most tech-adverse user out there. Your choice fully depends on your end goal.

Leadpages makes it easy to drag and drop elements with our grid layout, attracting users with limited knowledge or time to figure out the effectiveness of conversion tools. Additionally, through the Leadmeter, users are delivered custom conversion tips to help maximize conversions. And, we all want that, right?

Instapage, however, has a very unique grid-free drag and drop feature that experienced web designers, who may be more familiar with advanced design software, may prefer. This layout allows designers maximum flexibility, nevertheless, it may be overwhelming or time-consuming for those with less design experience.

Instapage allows you to see your revision history within their enterprise plans, and on Leadpages you can easily revert to the previous version of your published page.

2 - Functionality: features, widgets & integrations


Leadpages integrates natively with 90 other online marketing tools (and counting). With deep integrations across your entire marketing stack, you’ll up the ante with your marketing game using these powerful tools together.

Our best-in-class integrations in a snapshot:

A suite of integrations:

We integrate with all major email service providers (ESPs), customer relationship management tools (CRMs), webinar platforms, and social networks. This includes:

  • Native integrations: 21
  • Compatible integrations: 36
  • Third-party integrations: 33
  • 2000+ integrations available via Zapier
  • (SalesForce, HubSpot and Marketo integrations only available in advanced plans.)

Option for CSS (customization):

If you’re looking to customize integrations, developers can customize integrations via CSS.

Capture sales:

We offer integrated sales and checkout pages and payment via Stripe, so you can easily sell your products and services online.

Widget availability:

Leadpages has 18 available widgets.

Email tagging:

Manage your email list with email tagging through AWeber.


Instapage also has an impressive integration library with nearly 100 tools on the roster, including 29 native integrations, 38 compatible integrations, and 31 third-party integrations. Similar to Leadpages, some integrations are native, while others are made possible through third-party platforms. Here’s a rundown of additional features:

  • Dynamic text replacement (The dynamic text replacement feature of Instapage allows advanced marketers to use real-time editing to tailor an ad to landing page experience for a visitor (ideal for those with large PPC spend).
  • 11 widgets
  • Email tagging


With similar integration capabilities, which platform has the edge? For this one, it’s a tie. You can rest assured that both choices offer great integrations, as they provide a similar suite of integrations with ESPs and CRMs. And both options offer instant lead magnet delivery to directly deliver products online.

Are you still weighing your options? Here are a few differences to help your decision-making…

Leadpages integrates directly with Stripe, allowing you to potentially capture more sales on your landing page or website. We also have more widgets such as checkout, icon, progress bar, and comments, which are missing from Instapage.

On the flipside, Instapage offers a few more integrations than Leadpages, and all of their integrations are available on all plans. Nonetheless, both options offer a great variety to suit your needs.

3 - Look & feel: templates & customizability


We want your design experience to be as fluid as possible. Your page design can be as simple or as sprawling as your heart desires. But with an abundance of template choices, feel confident that you’re customizing a design that works for your business.

What do we mean by this?

Sort templates by conversion rate:

Our template gallery is sorted by conversion rate to help you choose a design with proven performance. With over 200 free versatile and unique landing page templates and additional website templates, you can search from an abundance of options by industry. You can also start designing from a ‘blank’ page.

Mobile responsive (right out of the box):

All content is mobile responsive, and displays optimally on devices of three different sizes, be it a desktop, tablet, or mobile device. In fact, our multi-device preview is automatically generated, so no additional steps are necessary to ensure you’re hitting every type of device with the same impactful design. There’s also device-specific display settings, which allows users to design specific sections as well as shows (or hides) them on certain devices.

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Similar to us, Instapage has a robust library of templates, while sortability is different. Here’s more detail:

Template types:

  • Standard landing page: Instapage has around 100 templates as well as the ability to purchase premium templates.
  • AMP landing page: Only available at the Enterprise level, Google AMP pages provide optimum mobile page load speeds.

Additional template features:

Templates filtered by use case

With Instapage, you can’t sort templates by conversion rate, only campaign type (app download, event registration, thank you, trial sign-up, schedule appointment, or webinar registration).

The content can be previewed in two sizes

For cross-device optimization, Instapage allows you to preview content on desktop and mobile devices, including drag-and-drop in the mobile preview. When switching between versions, the page will alert you if you made changes on a desktop that are not reflected in mobile and will prompt you to click “Regenerate Mobile” to reflect these changes.

Google fonts

Instapage is connected to Google Fonts, which offers plentiful font customization options.


Not only does Leadpages have 2x more templates, but the user-friendly search factor and the ability to sort by conversion rate in Leadpages makes it take the cake.

If your prerogative is the ease of use, Leadpages has an edge there as well. All templates are mobile-responsive out of the box, of course, But you can also preview your layout for three different device sizes as well as show (or hide) certain sections on certain devices, whereas with Instapages the device-specific customizations are significantly more time-consuming.

If your M.O. is having lots of options, consider Instapage. The sheer abundance of templates, free-form builders, and fonts draws many people to this platform. But for ease of use and a focus on conversion, Leadpages has the lead.

4 - Conversion tools: collect leads and close sales


It’s tough to compete with us in the conversion ring. Let us tell ya why…

First, our “Conversion Toolkit” adds versatility to convert your hard-earned website traffic in a variety through:

  • Alert bars are publishable on any website or landing page
  • Intuitive pop-ups, capturing the attention of visitors on any page

We also help move customers along in their journeys through count clicks and opt-ins as conversions, easy payment, and shopping cart integrations through Stripe, and intuitive A/B testing.


Instapage has many of the slick tools as Leadpages, including A/B testing, and exit-intent pop-ups. The platform also has an option to integrate the page directly with Google Ads, which is desirable for those who know they want to leverage online ads in their future. Another cool feature? Instapage has a heat map feature on advanced plans to help increase landing page conversions and see exactly where customers’ eyes go on a landing page.


All in all, each platform has similar conversion tools, like pop-ups, added security through reCaptcha, A/B split testing capabilities and offer downloadable .CSV files of opt-in data, and support lead magnet delivery and multi-step forms.

What makes Instapage unique is its features geared toward enterprise-level marketers (such as Google Ads integration and heat mapping).

But if you really want to seal the deal with customers… Leadpages goes above the call with its Stripe checkout form integration. This intuitive asset allows users to avoid code and maximize sales. A similar commerce feature in Instapage requires HTML code.

5 - Publishing options: flexibility & ease of publishing finished content


We offer flexible publishing options to suit your every need. And every account comes with free hosting on a custom Leadpages subdomain ( You can also publish on a third-party domain that you already own, or purchase an annual subscription and receive a free domain for one year (powered by Hover).

What’s more, every account comes with a plugin you can use to install your landing pages, pop-ups, and alert bars on your WordPress site. You can even publish pages as a dynamic HTML page, which automatically updates when edits are published in Leadpages.

Leadpages also makes it easy to share a landing page or website template with your team or clients (at no additional cost).


Publishing options are bountiful with Instapage: you can publish your page through Amazon cloud servers using a custom domain, Wordpress plugin, Drupal, Page Demo, and even through Facebook. Instapage also offers multi-user permissions of viewer, editor, and manager.


Both services can host your landing page for you, and offer an option to publish via a WordPress plugin, or connect to a third party site in a very similar process. They both have multi-device preview and domain mapping, however, Instapage allows for multi-user permissions.

6 - Get traffic: promote content after it's published


“If you build it, will they come?” No, your platform choice will help you draw eyes to your page, though! With us, you can harness the power of a streamlined analytics dashboard, real-time analytics, unlimited traffic & leads, and lightning-fast page load speeds of 2.4 seconds faster than average all in hopes of maximizing your page visibility. We also provide insight on actual earnings due to their checkout widget and, depending on your plan tier.

Another enticing factor? Search engine optimization. Every plan can utilize our SEO settings and previews, in which you can set the title, keywords, and description of any page to boost those eyes on your page.


Instapage has many alluring features to attract eyes to AMP landing pages (ensures fast loading speed on mobile, only available on Enterprise plan levels). Users have limited traffic and leads. Instapage also has a heat map insight feature and integration with Google AdWords.


It’s a tie! Both tools offer a basic analytics dashboard (displaying traffic and conversion rates) and integration with Google Analytics or other third party services.

But there are features that outweigh one another, depending on your goals. For instance, Leadpages’ built-in, best-in-class page load speeds are a huge draw, while Instapage offers native integrations with Google Ads, and AMP templates that may give you an edge up.

7 - Bang for your buck: value for money


Wondering if Leadpages is worth the price tag? Let’s break it down. There are different tiers: standard, pro accounts, and advanced. And no matter what plan you’re on—you get unlimited traffic, leads, landing page publishing. High-quality customer support via email, chat, and priority phone is based on plan level, as well as weekly marketing education training.

For a minimal add-on price, users can also access premium Shutterstock images at a discounted price.


Curious about Instapage’s cost? Instapage bills users by the month or year—but the price is a little steeper. For a business account, users pay $149. Instapage also requires an upgrade in order to access more than 30 published landing pages or 30,000 visitors. An enterprise account price is customized based on your desired number of visitors and landing pages).

For add-ons like an image gallery, expert design reviews, and 24/7 support, users make a one-time payment for each feature.


Leadpages comes out in the lead with affordability. We are more affordable for the majority of our plans and ideal for entrepreneurs and small business owners. On the other hand, agencies and professional marketing teams will find that Instapage caters to the needs of businesses with large PPC budgets.

The final verdict

So, is the final winner Leadpages or Instapage? Tally up the results to decide the right fit for you.

Use Leadpages if:
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You’re looking to build a landing page or an entire website (or both).
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You’re an entrepreneur or small business owner (without a large marketing team).
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You don’t want to pay more for creating more pages or attracting a large number of visitors.
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You’re looking for an intuitive, easy-to-use grid format for your web design.
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You’re working alone and do not need to collaborate on building your page.
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You’re looking for an affordable plan.
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You want to add pop-ups, alert bars, or opt-in forms on third-party web pages that you own.
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You care about a high-quality support team to help you tackle any issues.

Pro Tip: Leadpages now offers pre-designed sections, similar to Instapage’s content blocks!

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Use Instapage if:
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You are only interested in creating landing pages.
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You are running significant spending on paid media campaigns as part of an enterprise marketing team.
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You are not price-sensitive and are willing to spend $149 monthly.
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You are experienced with advanced design software and feel comfortable using a free form editor.
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You want to be able to work with teams and collaborate in real-time (available only in enterprise plans).
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Want advanced analytics such as heat maps.
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