Leadpages + Google Analytics Integration
Send page views and conversion events to GA4 automatically.
Leadpages sends page view and custom event data to Google Analytics 4 without manual tag setup. Track visitor behavior, measure conversions, and build audiences in GA4 using data from your landing pages.
Capabilities
What you can do with Google Analytics
- Automatic GA4 page view tracking on every published page
- Custom event firing for form submissions and button clicks
- E-commerce event support for payment integrations
- UTM parameter passthrough for campaign attribution
- Works alongside Leadpages built-in analytics
Setup
How it works
Add your Measurement ID
Paste your GA4 Measurement ID into the Leadpages integration settings.
Configure events
Choose which actions fire events: form submissions, button clicks, scroll milestones, or page views.
Analyze in GA4
View landing page data in your GA4 reports. Build audiences, track conversions, and attribute revenue.
Use Cases
How teams use Leadpages + Google Analytics
Campaign attribution
See which campaigns, sources, and mediums drive the most conversions on your landing pages.
Funnel analysis
Track the full journey from ad click to landing page to form submission in GA4.
Audience building
Build retargeting audiences in Google Ads based on landing page visitor behavior tracked through GA4.
Related Integrations
Works great alongside Google Analytics
Ready to connect Google Analytics?
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