In this chapter, we’re going to take you through some of our most popular lead generation landing page examples. Leadpages offers pre-designed, mobile-responsive templates that you can quickly customize and publish without touching a speck of code. With the help of our drag and drop editor, every element on the page can be personalized to suit your unique business and campaign type. New customers come from carefully nurtured leads, which (often) come from lead generating landing pages. Lead generation pages are specifically designed to collect the contact information of your web traffic. This can come in the form of a name and email address, phone number, company size, etc.
Just swap out the images, tweak the sales copy, add in a call to action, click publish and you’re ready to start generating leads.
Check out our Landing Page Template Library to explore hundreds of options for your lead generating landing pages.
Are you a budding author eager to build an email subscriber list by giving away an ebook, guide, or chapter? Collecting a lead list gives you a set of fans who are interested in what you’re offering, whether that’s a full book or a different product (like a course or speaking event).
Even if “writing” isn’t your primary field, ebooks are a great way for any individual or brand to share information with your audience. Your yoga studio could share an ebook of popular yoga poses, or an accounting manager could give an ebook filled with tax secrets.
Competition in the book/ebook marketplace is fierce, though. To cut through the noise and get the attention of your audience, you have to instill excitement right from the get-go.
This modern ebook sales landing page (which also functions as a “minisite”) helps you put your ebook, kindle book, or recent publication on display. You can provide a brief synopsis or sales pitch and then invite your audience to immediately take action.
We’ve even made sure that this template gives you the ability to give away a free chapter of your book. This both gives you a lead, because they give their email in exchange for the free chapter and it also hooks the readers to get them more excited about the rest of your book.
Want a shorter form ebook landing page? This 'yoga' ebook template works well to offer a free ebook as your lead magnet. We recommend this page for businesses who are pushing an ebook as a way to gain leads and build authority and credibility in their field, even if you’re not traditionally an “author”.
eBook landing page best practices:
Splash pages “pop up” once someone lands on a page. They see it before they’ve even gotten to the main content of the landing page or website. We have splash pop-ups available as a feature for our landing page templates, so you can offer your lead magnet front and center as the first impression the visitor gets on your page.
We love this ‘site coming soon’ template because it’s so clean, but it’s super optimized for generating leads.
If you’re in the process of creating and launching your website, don’t miss out on the traffic you’re already getting. It will only take you a few minutes to get this splash page up and running, so you can start generating your customer or lead list.
Splash page best practices:
A video course is an awesome (and often underused) lead magnet that works wonders for capturing leads.
This video teaser page outlines the course with both visuals and descriptions. The actionable language to “reserve your spot” pulls people through to the next level, so they can get in on the fun. Just plug in your information, and you’re ready to work some magic for your video course.
Click here to get some info on creating an online video course as a lead magnet.
Video landing page best practices:
Are you using an email newsletter as part of your email marketing campaign? Newsletters are hard work, but they’re worth it. They keep your leads warm by adding value and staying top of mind. Newsletters also work to passively sell your brand or products, especially when your leads have been reading (and loving) your newsletter for a few weeks.
If your newsletter is your primary lead magnet, this landing page template can show serious results for you. It goes through the most important aspects of subscribing to the newsletter with a simple CTA. Just tailor it to your business, and you’re ready to start collecting subscribers on the spot.
Newsletter landing page best practices:
Webinars are effective lead magnets because they’re high-value and they open up a conversation between the lead and the brand. (Webinars are also a great place to up-sell leads to become customers.) See the guide to running successful lead generation webinars here.
Webinar landing page tips:
Leadpages has pre-designed, easy-to-use landing page templates for any kind of lead magnet or offering you can think of.
See some more of our fan-favorite landing page design examples:
Check out our full Landing Page Library to search for the perfect template inspiration for your landing page!
Now, read on to see how you can use these landing pages alongside lead generating websites.