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The Definitive
Guide to Lead Generation
Guide to Lead Generation
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Guide to Lead Generation
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Chapter 6

9 Lead Generation Tools That Make Marketing Way, Way Easier

Lead generation doesn’t happen on its own. You have to pull together a slew of resources to warm up your traffic and transform them into leads.

All of the tools we’ll discuss below are compatible with your Leadpages account. In fact, Leadpages has hundreds of available integrations, so you can completely customize your lead systems.

1. High-converting web content

As the leader in conversion marketing, Leadpages offers the easiest-to-build landing pages, websites, pop-ups and more.

Leadpages landing pages are also equipped with Leadmeter, built-in technology that instantly analyzes your page's content, compares it to tens of thousands of pages in our database, rates its ability to convert, and provides step-by-step guidance on how to optimize your page as you build it.

Conversion starts with content.

2. Google Ads brings you prospects

Remember that lead generation starts with bringing in qualified traffic who could potentially convert to leads.

Google Ads is one of the most popular online search PPC (pay-per-click) campaigns because it has the widest audience and most effective algorithm.

Google Ads will put your advertisements in front of relevant searchers who are looking up keywords related to your business.

Using Google Ads to send traffic to landing pages and web pages that are optimized for lead generation can be highly effective. Google knows how to bring you the most relevant searchers, and a highly optimized post-click page can ensure you’re capturing quality prospects.

3. Attract traffic (and leads) with social media

Google Ads isn’t the only way to pull in traffic to your site. Social media is becoming increasingly popular as a means of generating both paid and organic traffic.

Facebook is still one of the greatest lead generation tools available. Facebook ads see lots of success, and at a low cost (for now, at least). Not only can you create posts and advertisements that direct people to your landing pages, but you can even publish your landing page right on Facebook as a custom tab. So FB visitors don’t even have to leave their social media page to get value from you (and to give you their info). This makes Facebook a great solution for both attracting traffic and generating leads.

Not sure how to use Facebook advertising to grab leads? Check out this in-depth article with the do's and don’ts of Facebook as a lead generation tool.

Instagram has also started doing the same thing. They offer sponsored posts and even paid Stories for businesses. With a click or a swipe up, viewers can instantly land on a page to buy a product or get a free downloadable. Instagram has become the king of social media lead generation. You can reach a broader audience and sell to them in as little as two taps on their phone. Get some helpful Instagram lead generation tactics here.

On all your social media platforms, your page “bio” is also a great place to include a link to your lead generation landing page.

4. LinkedIn Sales Navigator is great for B2B lead generation

LinkedIn is storing lots of company and client information in its database. And they’re willing to share that info with you! With LinkedIn Sales Navigator, you can have access to advanced lead search and recommendations to target highly relevant prospects for your business.

This works especially well for online professionals and small businesses looking to establish a strong foothold in their industry or generate B2B leads.

Once you know who to target on LinkedIn, they give you sales tools to close the deal. You can even integrate this tool with Leadpages to send your LinkedIn leads directly to your landing pages that are designed to convert.

5. Use any kind of form field you can think of

We’ve given you lots of different types of lead magnets and opt-in forms you can use on landing pages and websites. But you need to have the tech available to use these magnets. So, you want to find the right tool for your lead magnet.

Just a few (of the many) examples include:

  • Typeform surveys and questionnaires, right on your landing page
  • ClickSend SMS automatically triggers an action when a lead puts in their info
  • GoToWebinar fills your email list and webinar seats at the same time

Or you can even integrate Leadpages landing pages, pop-ups, and alert bars with other sites on Squarespace, Weebly, Wix, and WordPress.

If you can dream up a lead generation tactic, Leadpages probably has an integration option for it. If not, you can always contact us and we will make it happen for you.

6. Interact with live chat

Chat boxes are one of the most intimate ways to connect with on-site visitors. You can answer questions, direct users to relevant pages, or just have a conversation in your brand voice.

When people interact with your chat box, they’re already showing some level of interest in your brand. They want to talk to you, so they won’t mind hearing from you again in the future. Following up with a live chat to see how their experience was or offer additional resources is a great way to start nurturing a lead.

Chat.io and Live Chat integrate with Leadpages so you can connect with site visitors and then use their info for future communications. This includes chatting through emails or Facebook messages, so you can completely streamline your live chat and customer service.

Make sure you ask for their email address before they launch the chat, so you can contact them later (and keep them as a lead). People don’t mind giving their email address before chatting in case they get disconnected or need a follow up answer.

7. Get them on the books with self-schedulers

Online schedulers, such as Calendly and Acuity enable visitors to self-schedule appointments or meetings directly on your calendar. They’re an excellent opportunity to collect highly-qualified leads and save time by skipping the back-and-forth of finding an appointment time that fits both of your schedules.

Use online schedulers to offer one-on-one consultations, chemistry calls, screening sessions, or individualized appointments.

When a visitor schedules something with you, they’re demonstrating their strong desire to interact with your business in some way. So use them to collect leads, schedule appointments, and trigger lead-nurture email sequences so you can follow up.

8. Nurture leads with CRM

Customer relationship management (CRM) software is a must to make sure you don’t collect a bunch of leads that you do nothing with. You want to consistently contact and ‘warm up’ those leads, so they’re ready to convert to a sale. A CRM system will help manage your lead list to keep track of your prospects throughout your marketing campaign.

Hubspot CRM is a free tool to help organize and track your leads once you have them. It can even analyze interactions with leads to make sure you’re steadily engaging and building relationships.

Salesforce is another customer management software that helps you organize leads, customers, and sales teams. It’s the world’s leading CRM because it cohesively streamlines front-house and back-house to create an interconnected business.

9. Convert with email marketing

Of course, email marketing is one of the most popular means of nurturing your leads once you’ve got ‘em. Setting up an email marketing campaign pulls your leads through to the next stage of your funnel, so you can keep your business moving forward.

So whether you’re emailing a discount code, a downloadable guide, or a weekly newsletter, your leads are directly connected to your email system for fast deliverables.

There are a lot of email marketing platforms out there, from Gmail to Klaviyo to Mailchimp and beyond. Choose the one that works best for your business and style, and then integrate it with your lead gen tools and pages to make sure your leads are instantly getting emails once they opt-in.

Better Lead Generation for Your Business

Lead generation tools help you attract relevant visitors, transform them into qualified leads, and manage your lead list as you move towards conversion.

Use the resources at your disposal. And with Leadpages, all of the resources are yours for the taking with our extensive list of integrations.

Whether you’re using a lead magnet on a landing page or a subscription box on your website’s blog, our tools help you:

  • Attract traffic
  • Design pages that actually encourage leads to give you their info
  • Offer top-notch lead magnets
  • Connect your lead generation forms to email marketing and customer management software
  • Convert your leads to the next level

Lead generation is the lifeblood of your business. Focusing on your lead generation tools and strategies will show massive results in your customer satisfaction, revenue, and business growth.

If you’ve loved learning about lead generation, check out our conversion rate guide. In that digital guide, we teach you how to increase conversion rate--including the conversion of visitors to leads.

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