Pricing for every stage.

Full access to whichever plan you choose for 7 days. On Grow, you can run A/B tests and use dynamic text replacement. On Optimize, you also get Smart Traffic, heatmaps, and auto-personalization. No feature restrictions during your trial.

You choose a plan or your account pauses. No surprise charges. Your pages stay saved.

HTML Pub is the publishing layer: build and ship landing pages, websites, and blogs with custom domains, SSL, and the AI editor. Leadpages is the superset: everything in HTML Pub plus the CRO layer of A/B testing, Smart Traffic, heatmaps, lead enrichment, and AI-powered personalization. Start with HTML Pub if you just need to publish; choose Leadpages when conversion optimization becomes part of your workflow. Your pages and domains carry over either way.

No. Unlimited traffic on every plan. No traffic overage fees. No penalties when your campaigns succeed. This is a fundamental difference from Unbounce (20K cap at $99) and Instapage (15K cap at $99).

Yes. Manual A/B testing is included on every plan: Grow starts at $49/mo for the first 3 months (regularly $99/mo). Smart Traffic (AI visitor routing) and heatmaps are included on Optimize, starting at $99/mo for the first 3 months (regularly $199/mo). The full auto-optimization loop (continuous testing without manual intervention) is available on Scale ($399/mo). Most competitors gate testing behind $149-$249/mo tiers.

Yes. Cancel anytime from your account settings.

Yes. We collect a card at checkout to start your 7-day trial, but you won't be charged until day 7. Cancel anytime before then from your account settings. No charges.

Every plan includes a monthly AI credit allotment (40K on Grow, 80K on Optimize, 160K on Scale). Credits power AI page creation, URL imports, and AI chat. Credits refill at the start of each billing cycle. If you need more, top-up packs are available from $2.50.

Pay annually and save 20%. You're billed once per year.

Nothing changes unless you want it to. Your pages keep working. You choose old or new experience any time. Your current price stays the same.

Yes. Upgrade or downgrade anytime. Changes take effect on your next billing cycle. No penalties.

HubSpot, Salesforce, Mailchimp, Google Ads, Stripe, Shopify, Slack, Zapier, and 200+ more through Paragon. Leads flow directly to your CRM or email tool via webhooks.

Contact [email protected]. We evaluate nonprofit and education pricing on a case-by-case basis.

We rebuilt the product from the ground up. Same team, same 13-year track record. New technology. A/B testing and dynamic text replacement start at $49/mo for the first 3 months (regularly $99/mo). Smart Traffic, heatmaps, and auto-personalization start at $99/mo for the first 3 months (regularly $199/mo). AI page creation, lead enrichment, and unlimited traffic are on every plan.

HTML Pub lets you publish landing pages, websites, and blogs for free with custom domains and SSL. No A/B testing, no Smart Traffic, no heatmaps. Just publishing. When you're ready to optimize, upgrade to Leadpages. Your pages and domains carry over.

Leadpages has three plans: Grow at $49/mo, Optimize at $99/mo, and Scale at $399/mo: limited time, 50% off the first 3 months on Grow and Optimize (regularly $99 and $199/mo). Every plan includes unlimited traffic, A/B testing, custom domains with SSL, and AI page creation. 7-day free trial.

Both are landing page platforms with A/B testing. Leadpages includes unlimited traffic on every plan. Unbounce caps traffic at 20,000 visitors on their $99/mo plan and 30,000 on their $149/mo plan. Leadpages includes A/B testing starting at $49/mo for the first 3 months (regularly $99/mo). Leadpages also includes lead enrichment, dynamic text replacement, and AI page creation on every plan.

Grow starts at $49/mo for the first 3 months (regularly $99/mo) and includes manual A/B testing, dynamic text replacement, lead enrichment, and 500 pages. Optimize starts at $99/mo for the first 3 months (regularly $199/mo) and adds Smart Traffic (AI visitor routing), click and scroll heatmaps, auto-personalization, 1,000 pages, and 24-month analytics retention. Choose Grow if you're starting CRO. Choose Optimize if you run multiple campaigns and want AI-powered optimization.

Leadpages is a conversion rate optimization (CRO) platform for building landing pages, websites, and blogs that convert visitors into leads and customers. It includes A/B testing, AI page creation, lead enrichment, custom domains, and integrations with CRMs and email tools. Used by solo marketers, agencies, and enterprise teams.