Let’s be frank: a pop-up is a clutch way to hook qualified leads on a lead capture page.
But everyone hates pop-ups, right? Not exactly. Everyone hates pop-ups when they’re used at inopportune times.
Good marketing shouldn’t manipulate people or drive them mad—it should make the right message or resource available at just the right time.
Screen takeovers, exit-intent pop-ups, and Leadboxes come in all shapes and sizes and help businesses generate leads and turn clicks into customers.
Pop-ups are important for your business because they:
- Spread news. Whether your online business has a policy update or it’s looking to promote a new product, a pop-up can guarantee that a visitor sees a particular message.
- Share promotions and special offers. There’s no better time to offer discounts, coupons, and promo codes than when your customer is smack dab in the middle of shopping.
- Answer important questions. If a customer is unable to quickly and easily find an answer to their question, they’re likely to leave your website. A pop-up can help to put important information—free shipping, promotion ends in 2 days, etc.—right in front of the customer’s eyes.
- Turn prospects in customers. If you’re looking to add leads and grow your email list, pop-ups are hard to miss and can offer great deals (coupons, free downloads, valuable content) in exchange for a customer’s email address.
If you’re unable to include animated elements on a pop-up itself, animating the whole module can be a great solution. Build a fly-in pop-up that is triggered by a specific event and you’ll achieve the eye-catching movement that makes this technique work so well.
address the question:
Oh, and if you want the Landing Page Lookbook (it’s one of our most popular pieces of content) you can download it here.
Providing a coupon or discount offer is a great way to encourage your website visitors to make a purchase. It’s often the one thing that turns a quick glance at a product page into a full-on conversion. Plus, if a customer isn’t quite ready to hit the checkout button, coupons and discounts serve as incentives to visit the website (and complete the checkout process) at a later date. In this example, Toms cleverly offers a coupon as a gateway (lead magnet) to entice visitors to subscribe to its marketing newsletter, which contains information about new products, offers, specials, and more.
Have you ever found yourself casually shopping on an unfamiliar brand’s website when suddenly—out of the blue—an instant coupon magically appears on your screen? What you’ve witnessed is a classic example of a first-time customer coupon pop-up. In the example below, Baublebar effectively targets prospective first-time customers who are unfamiliar with its brand by offering a first-time customer coupon. This type of pop-up can help to encourage new customers to try a new e-commerce site by taking advantage of a one-time offer.