Let’s be frank: a pop-up is a clutch way to hook qualified leads on a lead capture page.
But, everyone hates pop-ups, right? Not exactly. Everyone hates pop-ups when they’re done wrong.
Good marketing shouldn’t manipulate people or drive them mad—it should make the right message/ resource available at just the right time.
Screen takeovers, exit-intent popups, and Leadboxes come in all shapes and sizes and help businesses of all sides generate leads and turn clicks into customers.
And if you can’t include animated elements on the pop-up itself, how about animating the whole module? Build a fly-in pop-up that is triggered by a specific event and you’ll achieve the eye-catching movement that makes this technique work so well.
Providing a coupon or discount offer is a great way to give your website visitors a reason to purchase and an incentive to come back at a later date (if they’re not quite ready to do so today). In this example, Toms is cleverly offering a coupon as a gateway (lead magnet) to entice visitors to subscribe to their marketing newsletter, which contains information about new products, offers, specials, etc.
In this coupon pop-up example, Baublebar is targeting prospective first-time customers who are unfamiliar with their brand and may need a special offer in order to feel more comfortable trying out a new e-commerce site.
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