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How to Use Canva’s AI Image Generator to Improve Your Landing Pages

By Ryan Truax|Published June 27, 2025|Updated December 1, 2025

If your landing page visuals aren’t capturing attention, you might be missing one of the easiest wins in your digital marketing toolkit: AI image generation. Whether you're a seasoned marketer or just starting, the Canva AI Image Generator offers a practical, fast way to design visuals that look custom without hiring a professional.

And in a world where users form an impression in just 50 milliseconds, standing out visually isn’t optional.

In this guide, we’ll walk you through what Canva’s AI image generator is, how to use it effectively, and how it compares to Leadpages' own AI image generator. We’ll also explore real-world use cases and tips for getting better results, all while optimizing your site’s performance and staying consistent with your brand identity.

Why AI Image Generators Are a Smart Move for Marketers

The demand for content is only getting bigger. A recent report by Grand View Research predicts the global AI image generation market will grow at a compound annual growth rate (CAGR) of over 20% through 2030. This growth is being driven by content creators, affiliate marketers, coaches, and small businesses, especially those in the health and wellness industry, where the market now exceeds $5 trillion globally.

With consumers responding more strongly to personalized and branded content, visuals are a key part of the equation. AI tools like Canva’s AI image generator and Leadpages’ image generator make it easier to meet this demand, without sacrificing design quality.

What Is the Canva AI Image Generator?

Canva’s AI image generator is a built-in tool that transforms text prompts into custom visuals. Canva uses a leading open-source AI model called Stable Diffusion to interpret your prompt and turn it into a high-resolution image in seconds.

This allows you to create:

• Original artwork
• Concept images for landing pages
• Branded visuals for blog posts, ads, and social media

Even without design experience, you can generate custom images that match your brand’s tone and visual identity, no stock photography required.

How to Use Canva's AI Image Generator

Here’s how to create your first image:

1. Log in to Canva: Use a free or Pro account to access the tool.
2. Create a New Design: Click “Create a design” and choose your dimensions.
3. Launch the Tool: In the left menu, click “Apps” > “Text to Image.”Enter Your Prompt: Use detailed keywords (e.g. “calm wellness retreat, watercolor style”).
4. Select a Style: Choose from Photo, Drawing, 3D, Watercolor, and others.
5. Generate Your Image: Canva will produce four options. Select your favorite and drag it into your canvas.

Once the image is in your design, you can edit it further by using the crop, resize, apply filters, or Canva’s Magic Edit tools to tweak specific elements.

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Adding Canva AI Images to Leadpages

Once your design is ready, adding it to a Leadpages landing page is simple:

1. Log in to your Leadpages account.
2. Choose the landing page you want to edit.
3. Drag the image widget into your design.
4. Upload your Canva image to the Image Manager.
5. Add alt text and adjust the image’s crop or size as needed.

This streamlined integration ensures your visuals are consistent and optimized across every campaign.

Strategic Use Cases for Canva’s AI Image Generator

Not sure where AI visuals fit in your business? There are many high-impact ways to use the Canva AI image generator (or Leadpages’ built-in image tool) to enhance your marketing:

1. Hero Images That Set the Tone

Create unique hero visuals for each campaign. Instead of searching through stock photo libraries, generate a specific image that reflects your message, whether it’s a yoga retreat, product launch, or lead magnet.

2. Social Media Content That Stands Out

Social platforms favor eye-catching imagery. Use Canva AI to create visually stunning, scroll-stopping content for Instagram, LinkedIn, Facebook, or TikTok.

3. High-Converting Ad Creatives

A/B test different image concepts by generating variations for Meta, Google, or YouTube ads. With AI, you can quickly create multiple versions for different audience segments.

4. Visual Blog Enhancements

Articles with relevant images receive 94% more views than those without. Use Canva to create custom graphics that reflect your blog’s theme while staying on brand.

5. Event and Webinar Promotion

Design polished visuals for upcoming workshops or webinars. Generate consistent images across all promotional channels: email, social, and your landing page.

Canva vs. Leadpages AI Image Generator

Leadpages users have access to a built-in image generator as part of every plan, offering some unique advantages:

If you’re focused on creating visuals specifically for your landing pages, Leadpages’ image generator is a faster, more integrated option.

Tips for Better AI Image Results

To get the most out of either tool, follow these best practices:

• Be Specific in Prompts: “Mountain retreat in watercolor style at golden hour” will yield better results than “mountain.”
• Align with Brand Colors: Choose styles and color tones that match your brand palette.
• Keep File Sizes Optimized: Avoid slow-loading pages by resizing large files.
• Preview Across Devices: Ensure images display correctly on mobile, tablet, and desktop.
• Test and Iterate: Don’t stop at one image. Try multiple prompts and choose the version that best fits your campaign goal.

A Smart Tool for a Smarter Strategy

AI-generated images are more than a design shortcut; they’re part of a larger shift toward automation and personalization in digital marketing. As platforms like Canva AI and Leadpages' image generator continue to improve, they’ll become even more essential for businesses trying to scale content creation without bloating budgets.

Whether you’re building landing pages for a health and wellness brand, launching an affiliate campaign, or managing ads for your coaching program, these tools can help you move faster and look polished while doing it.

Bring Visuals to Life Without the Headache

You don’t need to be a designer to make your landing pages look stunning. With the Canva AI image generator or Leadpages’ integrated tool, anyone can generate custom images that feel tailor-made.

Try Leadpages free for 14 days and experience how easy it is to turn your ideas into high-converting pages, complete with AI-powered visuals that align with your brand and engage your audience.

10 AI Lead Generation Strategies to Boost Your Conversions

Download the free guide to discover AI lead gen strategies that will automate your marketing, cut your costs, and deliver better leads—fast.

Get the Guide