How to Use Canva AI Image Generator to Enhance Your Landing Pages

Looking for the perfect image for your landing page? Then you might want to check out the Canva AI Image Generator, which allows you to create custom images from a single prompt. But how does this tool work and how can you apply it to your landing page?

We’ll go over everything you need to know about the Canva AI Image Generator—we’ll also cover the Leadpages Image Generator which offers the same features and might be suited for coaching website landing page use.

What is Canva AI Image Generator?

The Canva AI Image Generator is a design tool that uses artificial intelligence to instantly create custom images. This means you can create everything from custom graphics to unique illustrations with minimal effort, even if you’re brand new to graphic design.

The process is pretty simple. You give instructions on how you’d like the image to look and the AI takes your inputs and quickly assembles images that match your specifications. The tool's intuitive interface guides you through selecting elements, adjusting colors, and refining details, all while learning from your choices to improve its suggestions.

What AI Image Generator does Canva use?

Most AI image generators use a third-party tool to generate images. In the case of Canva, it uses Stable Diffusion, a state-of-the-art AI model that excels in generating realistic images by learning from vast datasets. This technology allows Canva to create diverse and unique visuals that perfectly match your creative vision, ensuring every design feels both fresh and professional.

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How to use the Canva AI Image Generator

Whether you’re creating a standout image for a landing page, ad, or blog post, Canva’s AI Image Generator makes it easy to bring your ideas to life—no design skills required. Follow these steps to get started:

1. Log In to Your Canva Account

Head to canva.com and log in, or create a free account if you don’t already have one. The AI Image Generator is available to all users, but Pro users get more credits and enhanced features.

2. Start a New Design

From the Canva homepage:

• Click the “Create a design” button.
• Choose the size or format you want (e.g., “Instagram Post,” “Presentation,” or use custom dimensions).

This opens the design editor where you can build your layout and add generated images.

3. Access the AI Image Generator Tool

There are two quick ways to find it:

• From the left-side toolbar, click on “Apps”.
• Search for “Text to Image” or “AI Image Generator” in the search bar.

Click to open the tool, then select “Use in new design” or “Use” if you're already in a canvas.

4. Enter Your Prompt

Type a description of the image you want to generate. Be as detailed as possible to get the best results. For example:

• “A cozy coffee shop interior with warm lighting and people working on laptops, digital art style.”
• “A futuristic city skyline at sunset, photorealistic.”

You can also click “Inspire Me” to view prompt suggestions if you’re not sure where to start.

5. Choose an Art Style (Optional)

Before generating, you can choose from several image styles to match your aesthetic:

• Photo
• Drawing
• 3D
• Watercolor
• Concept art

This helps Canva interpret your prompt visually, so you get results that match your creative intent.

6. Generate Your Image

Click the “Generate Image” button. Canva will create 4 image options based on your prompt.

Give it a few seconds—then voilà! You’ll see a preview grid with your AI-generated images.

7. Add and Edit Your Image

Click on any image to instantly add it to your design canvas. From here, you can:

• Resize, crop, or reposition the image.
• Apply filters or use the Background Remover (for Pro users).
• Use Magic Edit (an AI-powered brush tool) to swap out parts of the image—like changing the sky or adding new objects.

These editing features let you fine-tune your image to fit your landing page or campaign needs.

8. Save or Download Your Design

Once your design is complete:

• Click “Share” to publish, schedule, or share it with your team.
• Or click “Download” to export the image or design in your preferred format (PNG, JPG, PDF, etc.).

Benefits of using an AI image generator

Using an AI image generator like Canva's offers a range of benefits that streamline your design process. First, it saves time by automating the creation of visuals, allowing you to focus on other aspects of your project. This efficiency is perfect for meeting tight deadlines without compromising on quality.

Moreover, AI image generators provide endless creativity without the need for extensive design skills. They offer a diverse array of styles and elements, helping you to craft unique, professional-quality images effortlessly. This accessibility democratizes design, making it easy for anyone to produce polished visuals that stand out in a crowded digital landscape.

Using an AI image generator vs manually creating images

Wondering whether you should use an AI image generator or create images manually yourself using design software? Here’s a breakdown of your two options:

• AI image generator: Custom images are created in a matter of moments and you can keep generating new iterations of ideas until you’re happy with the results. You’ll also have instant access to a library of design elements and styles. This is ideal for those short on time or who don’t have a lot of design experience.
• Manual image creation: Using design software to manually create images gives you full control over every detail, allowing for highly personalized designs. While this is great for experienced designers who need a very specific look, it often requires more time, effort, and expertise.

For many, the AI generator strikes the perfect balance, delivering quick, high-quality visuals without the steep learning curve or extensive time investment.

Use Case Scenarios and Practical Applications

Canva’s AI Image Generator isn’t just a creative novelty—it’s a strategic tool that can help you generate attention-grabbing visuals in seconds. Here’s how marketers, entrepreneurs, and content creators are putting it to work:

Landing Page Hero Images

Need a bold first impression? Use the AI Image Generator to create custom hero visuals that match your campaign theme—whether it’s a product showcase, seasonal promotion, or lead magnet. It’s perfect for high-impact imagery without the need for stock photos or a photo shoot.

Example: Generate a stylized image of a desk setup with your niche (e.g., fitness gear, marketing software, or handcrafted jewelry) to instantly connect with your audience.

Social Media Content

Stand out in crowded feeds with one-of-a-kind AI-generated visuals. Use them for:

• Instagram posts and stories
• Facebook ad creatives
• Pinterest pins
• LinkedIn banners

Combine unique visuals with your brand’s messaging to stop the scroll and drive engagement.

Ad Creative Variations

Running split tests? Quickly generate multiple image variations to test different styles, moods, or concepts without hiring a designer. This makes it easier to optimize ad performance across platforms like Meta, Google, and TikTok.

Blog and Content Marketing

Support your blog posts or guides with custom illustrations or stylized images that break up text and boost visual storytelling. It’s a great way to add visual interest while maintaining consistency with your brand.

Email Marketing and Lead Magnets

Enhance your newsletters, lead magnets, or digital downloads with AI-generated graphics that align with your content and audience. From ebook covers to infographic-style visuals, you can make every asset more professional and engaging.

Event or Webinar Promotions

Design custom visuals for webinars, workshops, or product launches using imagery that fits the theme. Use these across your landing pages, email invites, and social graphics to create a cohesive promotional experience.

Using Canva AI Image Generator with your Leadpages landing page

Okay, so you’ve created your ideal image in Canva and want to use it on your Leadpages landing page. Uploading your image to your account and inserting it into your page is super simple.

After you create and download your Canva image:

1. Log in to Leadpages: Access your Leadpages account and navigate to your dashboard.
2. Select your landing page: Choose the landing page you want to edit or create a new one.
3. Enter the builder Click on the page to enter the editing mode where you can customize your layout and content.
4. Add an image element: Drag and drop the image widget to your desired location on the landing page. This will create a placeholder for your image.
5. Upload your image: Click on the image placeholder, then click the image icon to enter the Image Manager. Click “Upload Images” and select your image from your computer.
6. Adjust the image settings: Once uploaded, click on the image in the Image Manager to add a file name and alt text. You can also click the pencil icon to resize, crop, and edit the image.
7. Add the image to your page: After you’ve completed your edits, click “Insert Image” to add it to your page.

Why you should consider using Leadpages’ Image Generator

Canva’s AI Image Generator is a great tool for creating custom images, but it’s not your only option. Leadpages also offers an Image Generator that has many of the same features. Here are a few reasons why you might want to consider using Leadpages’ tool instead:

• No uploading required: Images are generated within your Leadpages account, so they’ll already be in your Image Manager.
• Unlimited image generations: The free version of Canva limits you to 50 uses while the paid version limits you to 500. With Leadpages, you can generate an unlimited number of images no matter what plan you’re on.
• More ways to customize: In addition to styles, Leadpages’ Image Generator also lets you choose from a wide range of compositions, colors, and mood options to further customize your image.

If you already have a Leadpages account and want to use AI images on your landing pages, Leadpages’ Image Generator makes it super easy.

How to create better images with AI image generators

Whether you use the Canva AI Image Generator or Leadpages’ tool, here are a few tips to help create better quality images:

1. Use specific keywords: Enter clear and specific keywords related to the desired style, theme, or elements to guide the AI in generating relevant images.
2. Experiment with variations: Don’t hesitate to try different keywords or styles. Exploring variations can lead to more creative and unique results.
3. Pay Attention to Color Schemes: Ensure the colors in the generated image match your brand’s palette. Most tools allow color adjustments to keep visuals consistent.
4. Leverage customization features: Utilize available tools to tweak the generated image—adjust brightness, contrast, and saturation to fine-tune the final look.
5. Seek inspiration from trends: Stay updated with current design trends to keep your images modern and appealing to your target audience.
6. Test for compatibility: Ensure the generated images fit well with your overall design layout, whether for websites, social media, or marketing materials.
7. Optimize for different platforms: Create images with the intended platform in mind, adjusting size and resolution accordingly for web, mobile, or print use.

For more tips on creating better AI images, check out our prompt guide.

Frequently asked questions about the Canva AI Image Generator

Still have questions about the Canva AI Image Generator. We’ve got answers!

Is the Canva AI Image Generator suitable for beginners?

Absolutely! The Canva AI Image Generator is designed to be user-friendly, making it accessible for both beginners and experienced designers. Its intuitive interface and smart suggestions help simplify the design process, allowing anyone to create professional-looking images.

Are the images generated by Canva AI copyright-free?

The images created using Canva AI are subject to Canva's licensing agreements. Typically, you can use them for personal or commercial projects, but it’s important to review Canva's terms of use to ensure compliance, especially for specific commercial applications.

Is there a cost associated with using Canva AI Image Generator?

Canva offers both free and paid plans. While many features are available for free, some advanced functionalities, including certain AI-generated images, might require a Canva Pro subscription. Check Canva’s pricing details for specific information on costs and features.

Generate AI images and build beautiful landing pages, all with one account

With the continuous evolution of AI-driven tools like Canva’s image generator, the future of graphic design looks more accessible and innovative than ever before.

Want stunning AI images and high-converting landing pages? Try Leadpages free for 14 days and enjoy the best of both worlds.

10 AI Lead Generation Strategies to Boost Your Conversions

Download the free guide to discover AI lead gen strategies that will automate your marketing, cut your costs, and deliver better leads—fast.

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