With over nine years in SaaS and leadership, Ryan’s touched virtually every marketing discipline.
With over nine years in SaaS and leadership, Ryan’s touched virtually every marketing discipline.
Email marketing is one of the best ways to grow an online business. So, what email tool should you use? While there are plenty of options to choose from, Cliqly’s email marketing platform is one that’s garnering a fair bit of attention amongst small businesses.
We’ll take a look at this tool to fill you in on the benefits, drawbacks, and some potential alternative options.
Cliqly is an email marketing platform designed to simplify your lead and customer outreach efforts. It offers ready-made email lists, along with pre-written copy and pre-made designs, to help you launch email campaigns quickly.
Along with the above features, it includes many of the same tools as other email marketing platforms, such as analytics, A/B testing, and list segmentation.
Cliqly advertises that they’ve “done the work for you” so you can essentially sign up for the platform and launch your campaigns instantly.
The primary selling feature is its ready-made email lists. While this certainly saves time, there are drawbacks to using lists you didn’t build yourself. The email swipe copy and templates also provide a great jumping-off point, especially for those new to email marketing.
Other benefits include email automation, drag-and-drop editing, and real-time analytics, although these features aren’t unique to Cliqly.
No platform is perfect and while Cliqly offers some unique features it does come with a few cons. This mostly concerns the use of their premade email lists.
Building an email list takes time, so it’s understandable that ready-made email lists might seem appealing to many businesses. However, there are a few downsides to consider:
And while Cliqly’s pre-written emails offer a great start, we recommend customizing the text as much as you can. Let your own unique voice shine through and personalize your messaging as much as possible. Otherwise, your emails might sound unauthentic.
Basically, Cliqly’s “plug and play” email marketing sounds good on the surface, but if you rely too much on it you’ll end up with an unengaged audience and email content that’s fairly generic.
Building your own email list allows you to connect with an audience that’s genuinely interested in your brand. These subscribers have opted in, making them more likely to engage with your content. This leads to higher open rates, better click-through rates, and ultimately, more meaningful interactions with your emails.
Additionally, creating your own list helps you maintain compliance with email marketing regulations, reducing the risk of legal issues. It also lets you tailor your campaigns more effectively, as you can segment your audience based on specific behaviors or preferences.
While it requires more effort upfront, the long-term benefits of building your own list will often outweigh the convenience of a premade one.
Creating an email list is actually easier than you think. With the right strategy, you might be surprised how quickly you can acquire a substantial amount of interested leads.
Here are a few tactics for you to try:
For more email-building strategies, check out our 11 Best Ways to Build an Email List for Your Small Business.
In addition to Cliqly, there are plenty of other email marketing platforms to consider:
Another perk of these platforms is that they integrate seamlessly with Leadpages, which is a super easy way to build lead capture pages. You can launch your landing page in minutes and then connect it to your email marketing platform, so any contact info you collect is sent straight to your email list.
Still have questions about Cliqly email marketing? We’ve got answers!
Yes, Cliqly allows you to import your own email lists. This gives you the flexibility to use your existing contacts while leveraging Cliqly’s tools and features to optimize your email marketing efforts.
Yes, Cliqly integrates with several notable tools to enhance your email marketing. These include CRM systems like Salesforce and HubSpot, e-commerce platforms such as Shopify and WooCommerce, social media channels like Facebook and X, and analytics tools like Google Analytics.
Pricing for Cliqly varies based on the plan and features you select. As of now, Cliqly offers several pricing tiers to accommodate different needs:
For the most accurate and up-to-date pricing, visit Cliqly’s official website or contact their sales team.
Cliqly provides support through various channels, including email and live chat. They also offer a knowledge base and training resources to help you make the most of the platform. For more personalized assistance, higher-tier plans may include access to dedicated account managers.
Leadpages landing pages are one of the best ways to collect email addresses. Simply choose a template, customize the look, add a lead capture form, and click “Publish.”
Try Leadpages free for 14 days to start building your list today.
As a people-first marketing leader, Ryan focuses on simplifying the complex and delivering exceptional value to businesses of all sizes. With over nine years in SaaS, he’s built teams that were included on the Inc 500 fastest growing list, and touched virtually every marketing discipline, including creative direction, demand generation, and advertising.
Create web pages, explore our integrations, and see if we're the right fit for your business.
Create web pages, explore our integrations, and see if we're the right fit for your business.