Cliqly Email Marketing: The Pros, Cons, and Possible Alternatives

Email marketing is one of the best ways to grow an online business. So, what email tool should you use? While there are plenty of options to choose from, Cliqly’s email marketing platform is one that’s garnering a fair bit of attention amongst small businesses.

We’ll take a look at this tool to fill you in on the benefits, drawbacks, and some potential alternative options.

What is Cliqly email marketing?

Cliqly is an email marketing platform designed to simplify your lead and customer outreach efforts. It offers ready-made email lists, along with pre-written copy and pre-made designs, to help you launch email campaigns quickly.

Along with the above features, it includes many of the same tools as other email marketing platforms, such as analytics, A/B testing, and list segmentation.

What are the benefits of Cliqly email marketing?

Cliqly advertises that they’ve “done the work for you” so you can essentially sign up for the platform and launch your campaigns instantly.

The primary selling feature is its ready-made email lists. While this certainly saves time, there are drawbacks to using lists you didn’t build yourself. The email swipe copy and templates also provide a great jumping-off point, especially for those new to email marketing.

Other benefits include email automation, drag-and-drop editing, and real-time analytics, although these features aren’t unique to Cliqly.

Potential downsides of Cliqly

No platform is perfect and while Cliqly offers some unique features it does come with a few cons. This mostly concerns the use of their premade email lists.

Building an email list takes time, so it’s understandable that ready-made email lists might seem appealing to many businesses. However, there are a few downsides to consider:

• Lower engagement rates: Recipients may not be familiar with your brand, leading to lower open and click-through rates.
• Compliance issues: Ready-made lists might not always comply with GDPR or other email marketing regulations, potentially leading to legal risks.
• Reputation damage: Sending emails to a list you didn’t build could be seen as spammy, harming your brand’s reputation.
• Poor targeting: The list might not be as precisely targeted as one you curate yourself, leading to less effective campaigns.
• Higher unsubscribe rates: Recipients who didn’t opt-in specifically for your content may be more likely to unsubscribe or mark your emails as spam.

And while Cliqly’s pre-written emails offer a great start, we recommend customizing the text as much as you can. Let your own unique voice shine through and personalize your messaging as much as possible. Otherwise, your emails might sound unauthentic.

Basically, Cliqly’s “plug and play” email marketing sounds good on the surface, but if you rely too much on it you’ll end up with an unengaged audience and email content that’s fairly generic.

What are the benefits of building your own email list?

Building your own email list allows you to connect with an audience that’s genuinely interested in your brand. These subscribers have opted in, making them more likely to engage with your content. This leads to higher open rates, better click-through rates, and ultimately, more meaningful interactions with your emails.

Additionally, creating your own list helps you maintain compliance with email marketing regulations, reducing the risk of legal issues. It also lets you tailor your campaigns more effectively, as you can segment your audience based on specific behaviors or preferences.

While it requires more effort upfront, the long-term benefits of building your own list will often outweigh the convenience of a premade one.

How to build your own email list

Creating an email list is actually easier than you think. With the right strategy, you might be surprised how quickly you can acquire a substantial amount of interested leads.

Here are a few tactics for you to try:

• Lead Magnets: Offer valuable content like eBooks, checklists, or templates in exchange for email sign-ups. Here are a few more lead magnet ideas.
• Pop-Ups: Use well-timed pop-ups on your website to capture visitor emails without being intrusive.
• Blog CTAs: Include clear calls-to-action (CTAs) within your blog posts to encourage readers to subscribe for updates.
• Contests and Giveaways: Host contests that require email sign-up for entry with a prize that appeals to your target audience.
• Social Media: Promote your email list on social media, offering exclusive content or early access to your subscribers.

For more email-building strategies, check out our 11 Best Ways to Build an Email List for Your Small Business.

What are the best Cliqly alternatives?

In addition to Cliqly, there are plenty of other email marketing platforms to consider:

• Mailchimp: A popular email marketing platform offering a range of features from automation to detailed analytics, suitable for businesses of all sizes.
• Constant Contact: A user-friendly tool focused on small businesses, providing easy-to-use templates and strong customer support.
• Brevo: An all-in-one marketing platform with email marketing, SMS campaigns, and CRM tools integrated for a holistic approach.
• ActiveCampaign: A powerful platform combining email marketing, automation, and CRM features, ideal for businesses looking to scale.
• AWeber: A straightforward email marketing solution with an emphasis on deliverability and responsive customer support.
• ConvertKit: A platform tailored for creators and bloggers, focusing on simple automation and segmentation for effective audience engagement.
• GetResponse: A versatile marketing platform offering email marketing, landing pages, and webinar solutions for a comprehensive marketing approach.
• Drip: A powerful eCommerce-focused email marketing tool that combines automation with personalized email campaigns.

Another perk of these platforms is that they integrate seamlessly with Leadpages, which is a super easy way to build lead capture pages. You can launch your landing page in minutes and then connect it to your email marketing platform, so any contact info you collect is sent straight to your email list.

Frequently asked questions about Cliqly email marketing

Still have questions about Cliqly email marketing? We’ve got answers!

Can I import my own email lists into Cliqly?

Yes, Cliqly allows you to import your own email lists. This gives you the flexibility to use your existing contacts while leveraging Cliqly’s tools and features to optimize your email marketing efforts.

Can I integrate Cliqly with other tools?

Yes, Cliqly integrates with several notable tools to enhance your email marketing. These include CRM systems like Salesforce and HubSpot, e-commerce platforms such as Shopify and WooCommerce, social media channels like Facebook and X, and analytics tools like Google Analytics.

How much does Cliqly cost?

Pricing for Cliqly varies based on the plan and features you select. As of now, Cliqly offers several pricing tiers to accommodate different needs:

• Basic Plan: Starting at $19 per month, this plan includes access to essential email marketing features, such as pre-designed templates and basic automation tools.
• Standard Plan: Priced at $49 per month, this plan offers additional features like advanced automation, enhanced analytics, and access to ready-made email lists.
• Professional Plan: At $99 per month, the Professional Plan includes all features from the Standard Plan, plus premium support, advanced segmentation, and higher customization options.
• Enterprise Plan: For larger businesses with more complex needs, pricing is customized based on specific requirements and scale. This plan typically includes dedicated account management and advanced integrations.

For the most accurate and up-to-date pricing, visit Cliqly’s official website or contact their sales team.

What kind of support does Cliqly offer?

Cliqly provides support through various channels, including email and live chat. They also offer a knowledge base and training resources to help you make the most of the platform. For more personalized assistance, higher-tier plans may include access to dedicated account managers.

Want to build an email list?

Leadpages landing pages are one of the best ways to collect email addresses. Simply choose a template, customize the look, add a lead capture form, and click “Publish.”

Try Leadpages free for 14 days to start building your list today.