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Fitness Landing Page Examples: Learn How Leading Trainers Get More Leads

By Bob Sparkins  |  Published Feb 08, 2024  |  Updated Feb 08, 2024
Bob Sparkins
By Bob Sparkins

A marketer with 17 years of experience, Bob has taught over 1,000 webinars and spoken at over 50 events.

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Need more leads and sales for your fitness business? High-converting landing pages are one of the best ways to grow your customers, but they’re not one size fits all. What works for one industry might not work for another. Check out the examples below to learn how other fitness professionals are generating high conversion rates and follow our best practices to maximize your results.

Fitness boot camp landing page example

Boot camp fitness landing page example

What we like

Every good landing page starts with a strong headline, and this page is no exception. There are a lot of different approaches you can take with your headline, but one strategy is to be aspirational, like this page. Most visitors are likely looking to change their lives in one way or another, and this headline not only plays on that, but also promises that real change is just a click away.

The page also includes a “what you’ll learn” section which is great for showing the value. It explains what’s included with the boot camp and also previews the types of results they can expect.

Fitness product landing page example

Product fitness landing page example

What we like

One of the best things you can do to increase conversions is to create a sense of urgency, and this landing page does that right off the bat. By simply saying “30% off for a limited time only” visitors know that if they don’t act right now they might miss out on the deal.

The page also features a strong call to action (CTA). Standard phrases like “Sign Up” or “Buy Now” work fine, but it’s never a bad idea to change it up and get a little creative. CTAs written in the first person are also very effective, which makes “I Want One!” a great example.

Fitness cheat sheet landing page example

Cheat sheet fitness landing page example

What we like

It’s always a good idea to show your product on your landing page—but what do you do when you have a digital product? A well-designed cover, like the one featured on this page, can take the place of a product image and make your offer feel a little more tangible.

In addition to showing your product, you’ll also need to convince users that it works. One of the best ways to do that is with testimonials. This page highlights three positive reviews from customers, which gives more credibility to the rest of the claims made about the product.

Fitness tips landing page example

Fitness Tips Landing Page

What we like

This landing page proves that longer isn’t always better. If you’re giving something away for free you’ll often find you don’t need a ton of copy to get the conversion. In fact, a shorter page might perform better as it allows you to cut a lot of the fluff and get to the point. In this case, a 52% conversion rate proves a short page was the right call.

While you might debate whether a longer or shorter page is right for your offer, there’s no denying that a short lead gen form is the way to go. Having too many form fields complicates the sign-up process, which will likely hurt your conversions. This page takes the right approach by only asking for a name and email.

Fitness challenge landing page example

Challenge fitness landing page example

What we like

If visitors have any lingering questions after reading your landing page they likely won’t convert, even if your product is perfect for them. That’s why including a frequently asked questions section, like this page does, is a good idea. This is where you can include information that didn’t fit in your other sections to ensure you’ve addressed any objections users might have.

This page also includes an “About” section, which is especially important for fitness landing pages. People want to make sure that you actually know what you’re talking about. So, telling your story and listing your credentials is important to establish your credibility.

Fitness guide landing page example

Guide fitness landing page example

What we like

We talked earlier about how effective an inspirational headline can be. Another approach is to focus on the benefits. The headline on this page makes it very clear what you’ll learn and why you should download the guide, which is an excellent way to start a landing page.

Another thing to like about this page is the mention of a bonus offer available within the guide. Not only are people tempted by the offer, but by not explaining what the offer is the page plays on people’s curiosity and forces them to download the guide to find out what it is.

Fitness training program landing page example

Fitness Landing Page Training Program

What we like

When visitors are reading your landing page copy, you want them to nod along with what you’re saying. This page achieves this with its “Does this sound like you?” section. Assuming someone fits the profile described here, they’ll immediately know that the offer was created for them and their unique problem.

This page also does a great job of highlighting the benefits of the training program being offered. Visitors don’t just want to know what they’ll learn or what workouts they’ll do. They want to know how it will make their life better and why they should sign up. If you can answer those questions your page should perform well.

Fitness resource landing page

Resource fitness landing page example

What we like

As you build your landing page, you need to remember that it’s just one piece of a larger marketing funnel. With this in mind, you want to make sure everything fits together. If your landing page looks vastly different from the website or ad your users came from, they’re going to wonder if they’re in the right place. This landing page gets it right, as the branding is consistent with PJ’s website.

The page also does a good job of highlighting the pain point visitors are suffering from. By talking about the fear and uncertainty that goes along with an osteoporosis diagnosis, readers get the sense that PJ understands what they’re going through, which makes them much more likely to take her up on her offer.

Fitness landing page best practices

Ready to build your own fitness landing page? Follow these tips to maximize your conversion rate.

Make it easy to sign up

It might be tempting to collect as much information from your leads as possible—but the more form fields you include in your lead gen form the fewer conversions you’ll likely receive.

Most people are skeptical of fitness programs and products. Anyone who goes to fill out your form has likely already tried and failed with multiple products before, so they’re looking for any reason to dismiss your offer as well. If they’re faced with a long form that includes a lot of invasive questions they’ll probably click away.

Unless you absolutely need certain pieces of information, your best bet is to simply ask for an email and maybe a name.

Relate to their struggle

As a fitness professional, you know how hard it can be to struggle with weight loss or progress in the gym. You’ve either been there yourself or you’ve experienced it through your clients. Lean into that.

Don’t be afraid to describe in detail what people are feeling and how it’s negatively impacting their lives. If visitors feel like you understand their problems they’ll be more likely to trust you with a solution

Focus on results

Telling people what types of workouts they’ll receive and what they’ll learn about fitness is good, but it’s probably not going to convince them to sign up for your offer. This is because more so than any other type of product, the benefits are more important than the features.

While you might think working out is fun, most of your landing page visitors don’t. They’re there because they want to get in shape, so focus on that. Instead of describing what they’ll be doing, tell them how their life will change after they buy your product. This will make your landing page copy a lot more persuasive.

Talk about yourself

While your fitness landing page should primarily focus on what you can do for the reader, you’ll want to devote one section of your page to yourself.

If you’ve spent any time in the fitness industry, you know not all trainers are equal. Before someone signs up for your offer they want to know they can trust you. So, make sure to tell them why. This is your chance to list all your experience and certifications and explain why you’re the right person to solve their problem.

Include testimonials

As we already talked about, users will be skeptical of your offer—especially if you’re the only one who says it works.

Featuring positive reviews is one of the best ways to back up your claims and ease visitors' concerns about your product. When they see that you’ve helped people just like them achieve their goals they’ll be more likely to pull the trigger on your offer.

Feature case studies

If you want to take it one step further than a testimonial you can include some case studies and success stories.

Reach out to your past customers and see if they’d be willing to be featured on your website and landing pages. Get some before and after photos and explain the results they achieved while working with you.

A good case study can be a powerful tool that builds your credibility and boosts your conversions.

Include a FAQ

You don’t want to leave your visitors with unanswered questions. So, after you finish your landing page think about any important points that might have been missed and consider adding it to a frequently asked questions section at the end of the page.

These sections are a great way to ensure there aren’t any missing details and that people have all the information they need to make a decision about your offer.

Fitness landing page best practices

Fitness landing page templates

Luckily, you don’t have to build your fitness landing page from scratch. There are plenty of conversion-optimized templates available that will set you up for success. Here are a few examples from the Leadpages template library.

Opt-in fitness landing page template

Opt-in fitness landing page example

This template is ideal for a free workout plan, guide, or cheat sheet. While relatively short and to the point, there’s a section to list the benefits of your offer in addition to the hero section.

Giveaway fitness landing page template

Giveaway fitness landing page template

Although it’s designed with giveaways in mind, this template can be used for a wide range of offers. The countdown timer adds a sense of urgency, making it perfect for limited-time promotions.

App fitness landing page template

App fitness landing page template

Have a fitness app you’re ready to share with the world? Then this template is for you. The template includes a number of sections that can be adapted for a wide range of content types.

Gym fitness landing page template

Gym fitness landing page template

If you’re promoting a gym or in-person class then you’ll want to take a look at this template. There’s space to talk about your gym, include testimonials, and answer common questions.

Build your fitness landing page today

Now that you know how to build a high-converting fitness landing page it's time to put your new skills to use. Leadpages makes it easy to create landing pages in a day or less, even if you’re a complete beginner.

Try Leadpages free for 14 days to start collecting leads for your fitness business.

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Bob Sparkins
By Bob Sparkins

A former high school history teacher turned entrepreneur and marketer, Bob has educated business owners worldwide on how to leverage digital marketing to grow their brands. He’s taught over 1,000 webinars, participated in over 200 podcast episodes, and taken the stage at over 50 business conferences and events.

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