Giveaway Landing Page Examples: Learn How These Pages Generate Conversion Rates as High as 98%

What is a giveaway landing page?

A giveaway landing page is a page that’s dedicated to promoting a giveaway offer (usually a contest that has one or more prizes). This page generally won’t have links to other pages, menu bars, or other distractions. Its only goal is to get visitors to enter the giveaway and submit their email address.

Giveaway pages are often fairly short. They simply need to explain what prize is being given away and how users can enter to win. They’ll usually use a lead generation form to collect entries and email addresses.

What is the average conversion rate of a giveaway landing page?

The average conversion rate for all landing pages created by Leadpages users is 11%. However, the average giveaway landing page conversion rate is 30%.

It’s no surprise that giveaway landing pages convert higher than the average, as these offers require little to no commitment and have a big potential upside if the person is a winner. Unlike other free offers, that require users to consume information or attend a presentation, giveaways are one and done—people can just submit their email and then leave. This can generate a lot of leads for your business, however, the quality of those leads might be a little lower than what you’d get from other lead magnets.

Craft bundle giveaway landing page

What we like

If you’re going to give something away that has a lot of value, make sure people know that. Often the easiest way to do that is to list the sale price. In this example, the landing page states that the prize is worth an impressive $279, which tells visitors how much value they can receive by simply signing up.

While this page is giving away multiple items, it still does an excellent job of displaying all the prizes that are part of the bundle. It might seem obvious, but you’ll want to have a good high-quality picture of your prize to really sell it to users.

Water bottle giveaway landing page

What we like

One of the first things you’ll notice about this giveaway landing page is the countdown timer at the bottom of the page. Part of what makes giveaways such a powerful lead generation tool is their sense of urgency. People only have so long to sign up, so they’re more likely to do so on their first visit so they won’t miss out. A great way to heighten that sense of urgency is with a countdown timer.

This giveaway is also unique in that it’s a weekly giveaway. Remember, giveaways don’t have to be saved for a special occasion. A recurring giveaway is a great way to keep customers and leads coming back for a chance to win. Eventually, if they want the prize items bad enough, they might just decide to buy them from you.

Wine glass giveaway landing page

What we like

The best way to get lots of people to sign up for your giveaway is to make it easy. Try to avoid having a big long form with lots of fields to fill out. Notice how this landing page just asks for an email? At the end of the day, an email is all they really need and because there’s only one piece of information to enter people are more likely to follow through with the signup.

Don’t forget to have some fun with your landing page. People love playful language, especially when it comes to giveaways. From “Pinot Meow” to “The Purrfect Gift” there’s no shortage of fun cat references that make this copy a joy to read.

Hotel stay giveaway landing page

What we like

If your prize is made up of multiple items, make that clear and list everything out. This page does a good job of this. While the main prize is a two-night hotel stay, it also includes a spa treatment and meals. This heightens the value and makes the prize more appealing.

This giveaway also requires visitors to follow the business on social media. While giveaways are primarily used to collect leads, they can also be used to achieve other goals, like growing your social media following.

Ice cream maker giveaway landing page

Giveaways are exciting—so make sure your landing page shows that. This example uses some celebratory graphics and language that let people know this is a special event. And don’t be afraid to use a few exclamation marks in your copy (but try to keep it to one per paragraph).

If you want to get the word out about your contest you can also ask people to share it on social media. That’s what this giveaway has done by including some social share buttons at the bottom of the page. You can even make sharing the contest a requirement of entering if you really want to get more eyeballs on it.

T-shirt giveaway landing page

What we like

Not confident in your copywriting skills? Then you can do what this landing page did and just create a video about your giveaway. People with short attention spans often prefer videos to text, as they’re seen as less work (which is why videos can improve your conversion rate by as much as 80%). You can also include text in addition to your video. That way visitors can choose to either read or watch.

If you need more information than just a name and email you might want to consider a pop-up signup form, like this landing page did. It keeps your page looking cleaner—plus, once someone opens the form they feel committed and they’ll be more likely to go through with submitting their information.

Notebook giveaway landing page

What we like

We talked earlier about showing the value, but what are the benefits? Why should someone want your prize? This giveaway landing page answers that question by listing out all the benefits of their prize.

Once they let people know what makes their prize so great and give people a chance to win it, they include a link to their store where people can buy it. That way, if someone decides they really want it they don’t have to wait until the contest is over to see if they won—they can just go buy it right now.

Steps to create a giveaway landing page

Ready to start promoting a giveaway? Here are the steps you need to take to launch your landing page.

Finalize your giveaway offer

Before you start building your giveaway landing page you have to decide what you’re giving away and the rules of your contest. Here are a few things to consider:

• What are your prizes?
• How long will the contest run for?
• How do people enter?
• Do you just want people to submit an email address or do you want them to complete other tasks, like sharing the contest with a friend or subscribing to one of your social channels?

Once you’ve worked out the details of your giveaway offer you’re ready to start designing your page.

Choose a giveaway landing page template

Creating a high-converting giveaway landing page is surprisingly easy. There are plenty of templates available that are designed by experts and virtually ready to publish.

For example, Leadpages has over 250 templates, including a collection of designs that are specifically built for giveaways. All of these templates are conversion-optimized and mobile-friendly.

Customize your template

Every Leadpages template can be customized as much or as little as you like, so we encourage you to play around in the builder and make the page your own. You can use the Landing Page Builder to add images, edit text, change colors, add and remove sections, and more. Just click on the various widgets, drag them to the spot on the page you’d like them to appear, and drop them into place. There’s no coding required and it’s super easy, even for complete beginners.

Promote your giveaway landing page

Once your giveaway landing page is live it’s time to start driving traffic to it. The best place to start is your social media channels. Announce the giveaway on all the platforms that are popular with your audience and make sure to encourage users to share the offer with their friends.

You can also use pop-ups and alert bars on your website to bring attention to your offer. An exit intent pop-up that appears right before people leave your site is an especially good way to capture people’s attention.

If you want to boost traffic to your page even more you can also try some paid search and social ads. Just keep in mind that you won’t make back your investment right away, since this is a free offer. However, if enough people who enter the contest end up becoming customers it could pay off in the long run.

Giveaway landing page best practices

Okay, so now that you’ve seen some giveaway landing page examples, you’re probably chomping at the bit to build your own. Here are some best practices to keep in mind as you’re creating your page.

Keep it short

The general rule of thumb when it comes to landing page length is the simpler or less expensive the offer is, the shorter your page should be.

With a giveaway, there isn’t much you need to sell people on. “Enter your email for a chance to win this awesome prize.” That’s all you really need to say and most people will see the value in that right away.

So, while you should take some time to explain why people should want your prize and any rules your giveaway has, try to keep it short. Otherwise, you might lose their attention before they decide to sign up.

Choose a prize related to your business

You need a prize that’s going to get people excited, but it should also have something to do with the product or service you’re selling.

For example, a free iPhone would surely get you a lot of interest. But if you run an accounting business is that the kind of interest you want? Probably not.

Remember, the whole point of a giveaway landing page is to collect leads for your business. So whatever prize you choose should bring in the kinds of people that will be interested in your products and services.

So for an accounting business, a much better prize would be a free financial audit or a free income tax filing. While these prizes might not attract as many people as a free iPhone, they’ll attract people who have a good chance of becoming a client down the road.

Make signing up easy

If you want people to sign up for your giveaway you need to make it as easy as possible. It doesn’t matter how enticing your prize is—if the sign-up process is long and complicated not many people are going to enter.

Try to keep your sign-up form short. Ideally, it only asks for an email address and maybe a name. Sure, more information is helpful, but you can collect that down the line once they’re in your sales funnel. Right now, it’s really just the email address you’re after.

Create a sense of urgency

One of the great things about giveaways is they’re time-sensitive offers. There’s a deadline and if someone misses it they’re out of luck.

Make sure it’s clear on your landing page that people have a limited amount of time to enter. This creates a sense of urgency and encourages people to sign up right now, rather than put it off (and probably forget all about it).

One of the best ways to convey a sense of urgency is a countdown timer. There’s nothing like a ticking clock to get people to act fast.

Show the benefits of your prize

Some prizes will have obvious value while others might need a little explaining. Either way, be sure to devote a small amount of copy to showing people why they should sign up for a chance to win your prize.

Features are great, but benefits are where the value really lies. How will the prize make their lives better or easier? What makes it special?

The right benefits will build more hype and excitement around your giveaway and help you generate more sign-ups.

Make it social

You want to attract as many people to your giveaway landing page as possible, and a good way to do that is through social media.

Many giveaways require people to share the contest on their social channels in order to enter. While this might complicate the signup process a little bit and add a small barrier to entry, it’s a strategy worth considering as it could spread your giveaway to a new audience. At the very least, you should ask everyone who enters to share it, even if it’s not an entry requirement.

You could also ask people to like one of your posts or follow you on one of your channels. These are much simpler asks and will still help promote your giveaway.

Link to your website or store

Is your prize one of your own products or services? Then make sure to link to a page where they can buy it. If your giveaway landing page does a good job of promoting your prize, someone might decide they really want it and are willing to just buy it, rather than wait around to see if they’ll win it.

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Giveaway landing page templates

If you’re looking for an easy way to build your own giveaway landing page consider using a template. This will give you a good base to work from and most of the design work will be done for you. Here are four fully customizable templates that can help you quickly build your own high-converting landing page.

Light Colorful Giveaway Page

This short template has everything you need, including a title, description, pop-up form, and countdown timer to build a sense of urgency. The clean design is also easy on the eyes.

New Year, New You Giveaway

This template is a little bit longer, making it perfect for bundle giveaways. There’s space to list all the prize items as well as include the rules of the contest.

Small Business Saturday Contest Promo

Here’s a template that’s ideal for giveaways that involve multiple businesses. If you’re collaborating with other companies in your industry, use this template to talk a little bit about everyone who’s taking part. There’s also a section that explains how the contest works.

The Perfect Contest Squeeze Page

This is another example of a short and sweet giveaway landing page template. There’s enough room in the description to talk about the prize and the giveaway, and there’s also a section to list any sponsors that are participating in the promotion.

Build your giveaway landing page today

Ready to build a giveaway landing page for your business? It’s a lot easier than you think. Leadpages has over 250 templates to get you started, and the Drag & Drop Builder makes customizing your page a breeze.

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