If you run your own business you probably have multiple landing pages. You might even create new landing pages every month which often results in using the same outline over and over again.
Now, if your landing pages are converting well that’s great—but there’s nothing wrong with trying a new approach. Experimenting with new techniques and strategies can help reinvigorate your creative process. It might even improve your results.
And if you’ve been noticing your conversions taking a dip then it’s definitely time to revamp your pages.
Okay, that’s all well and good. But what can you do to change things up? Here are nine landing page ideas that will help you engage your audience and boost conversions.
Of all the landing page ideas we’ve included on this list, this is the easiest and most effective way to revitalize your designs.
Changing your landing page template gives you a whole new look, and the best part is all the hard work is done for you. For example, Leadpages offers over 200 professionally-designed templates that were all created with conversions in mind.
Once you choose your template, you can customize it by editing text, adding images, changing colors, and more.
If you always use the same template, try experimenting with new ones. Build a few new pages and use a different template for each one to see what delivers the best results.
2. Try different colors
According to research by WebFX, people pass judgment on your landing page within 90 seconds, and up to 90% of their opinion is based on color.
So, what colors should you use to generate the best results? Well, it depends on your audience.
There’s plenty of research on which colors each gender prefers. If your audience is mostly male your best bets are blue, green, and black, and you’ll want to stay away from purple and yellow. If most of your customers are women then blue, purple, and green are best, while brown and grey are the worst. If your audience is a mix of both genders, you can’t go wrong with blue and green.
There’s also research that shows our color preferences change with age. For example, teenagers and young adults are drawn to brighter high-contrast colors like yellow, and red, However, as we get older we tend to prefer softer tones like pink and teal. Across all ages, orange and brown are not very popular.
One last thing to consider when it comes to color is buying habits. If you want to attract impulse buyers then red, black, and blue are excellent choices. On the other hand, budget shoppers prefer navy blue and teal. And more traditional buyers gravitate to lighter pinks and blues.
3. Back up your claims with statistics
It doesn’t matter how good your reputation is or how much trust you build with your audience—there will always be people who doubt you. Some might take your word for it, but others need proof.
So, it’s a good idea to back up your claims with statistics if possible.
For example, if you offer SEO services you could include statistics about:
The number of clients you’ve worked with.
Average increase in search ranking.
Average increase in organic traffic.
Average increase in leads and sales.
Just the fact that you have these statistics handy and are willing to share them makes you appear more transparent and trustworthy, which inevitably leads to more conversions.
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4. Work humor into your landing page
Statistics are a great conversion tool, but you don’t want your page to be all numbers and data. That’s why another great landing page idea is to use some humor.
One of the toughest parts of building a high-converting page is hooking the reader. Internet users have extremely short attention spans, and they won’t hesitate to click away if you don’t pique their interest in the first few seconds.
If you’re able to make visitors laugh you’ll get them on your side and they’ll be much more likely to stay.
Here are a few ways to work humor into your copy:
Puns
Funny examples
Pop culture references
Made-up words
Emojis, memes, and GIFs
One important note about humor: everyone has a different sense of humor. Make sure you have a good understanding of what your unique audience finds funny before utilizing any of the tactics above.
5. Use exit-intent pop-ups
What if there was a way to stop someone right before they leave your landing page and offer them something tempting to convince them to stay?
Actually, you can do this by using exit-intent pop-ups. This pop-up is triggered as soon as someone moves their cursor toward the back button or address bar. It gives you a chance to make one final pitch before they click away and potentially forget about your offer.
You’ll want to keep your copy short, bold, and to the point. You’ll also need a strong offer to convince them to stay. Since they didn’t convert via your landing page you’ll want to switch things up instead of repeating the same offer. Here are a few suggestions.
Offer them something different: If they didn’t respond to your first pitch try something different. Maybe you have something else they’re looking for.
Give them a discount: Perhaps price was a barrier, so you could use your pop-up to give them a discount code if they submit their email.
Create a sense of urgency: It’s possible they’re just leaving to think about your offer. If you let them know they only have a limited time to act they might reconsider.
As with most of the landing page ideas on this list, try a few different variations to see if it improves your conversion rate.
Click here to learn more about how to add exit-intent pop-ups to your landing pages.
6. Add a video
Video is quickly becoming the internet’s most popular medium—and marketers are using this to their advantage. More and more companies are utilizing videos on their websites and landing pages with excellent results.
Studies show that adding a video to your landing page can increase conversions by up to 80%. So, if you’re not already using videos on your landing pages, you should.
You don’t need any fancy video camera or editing skills. An easy way to implement this strategy is to simply film yourself giving a brief description of your pitch (one to two minutes max) at the top of the page. This achieves two things:
It helps visitors get to know you.
It provides an alternative for those that don’t want to read your entire landing page.
This way, if people are in a hurry they can get a quick overview of your offer. And if they’re interested and want to learn more they can scroll down and read your copy.
7. Include a FAQ Section
It’s hard to address all the questions someone might have in your sales copy. And unfortunately, if someone has questions that were left unanswered, they likely won’t feel confident enough to take your desired action.
To ensure visitors have all the information they need to convert it’s a good idea to add a FAQ section at the bottom of the page. Look at your landing page from the eyes of your visitors and think of all the questions they might ask.
This is a good opportunity to address topics, such as:
Guarantees
Refund policy
I’m a [insert random trait], will this work for me?”
Expected results/timelines
If you find you’re receiving the same questions over and over again from potential customers make sure to answer them here as well.
8. Find different ways to show social proof
Visitors don’t just want to hear from you. They also want to hear from your customers (their peers) for an unbiased opinion about your products and services.
But do people really trust strangers on the internet? As a matter of fact, they do. 84% of people trust online reviews just as much as the opinions of their friends and family. So, including testimonials from your clients and customers is definitely a landing page idea to consider.
Don’t just stick to reviews though. There are other ways to show social proof, including:
Logos from past clients.
Social likes and followers.
Influencer endorsements
Earned media (positive news articles about your brand)
Try including a few different forms of social proof to build trust and make visitors more comfortable doing business with you.
9. Create a sense of urgency with countdown timers
Just because someone leaves your page doesn’t mean they aren’t interested in your offer. Maybe they just need time to think about it and aren’t sure about acting right away. The problem is, once people leave they rarely come back.
For these people, letting them know they only have so long before your offer is gone for good could be the difference between losing them forever and converting them into a lead or customer. If they know they might miss out if they hesitate they’re much more likely to take action.
One of the most effective ways to convey this is with our final landing page idea: the countdown timer.
Of course, you can just tell someone that your offer is only available for a limited time—but there’s something about a ticking clock that really drives the point home.
In fact, one case study found that adding a countdown timer increased conversions by over 400%.
This just shows how powerful FOMO (the fear of missing out) can be.
Try these landing page ideas out for yourself
Ready to test out some of these ideas to see if they improve your conversion rates? With Leadpages, building landing pages is quick and easy. Simply choose your template, make it your own with the Drag & Drop Builder, and then share it with the world.
