User experience (UX) is a critical component of effective websites and landing pages. Having pages that are well-designed and easy to navigate will boost your conversion rate and help you build your business.
On the other hand, if your pages are confusing and cluttered visitors won’t hesitate to click away and find a simpler solution.
To help you better understand the importance of UX, and how it impacts your business, we’ve compiled 53 UX statistics that you need to know heading into 2023. Apply these insights to your pages to better serve your audience and grow your brand.
Important UX statistics
1. Ninety-four percent of first impressions of a brand’s website relate to its design.
Your website or landing page will likely be one of the first interactions potential customers have with your brand. So, it’s crucial for establishing what they can expect from you. Follow design best practices and utilize some of the latest trends to ensure you make a strong first impression.
2. User experience statistics show that just five users are enough to find 85 percent of your site’s issues.
(Source: Web FX)
Make sure to run a page past team members, colleagues, or a beta group before going live. All it takes is just a few people to spot the majority of issues.
3. More than 70 percent of small business websites do not use call to action (CTA) buttons.
Believe it or not, an important part of UX is telling visitors what to do. If someone likes your content and is interested in your brand they’ll want to know what the next step is. Having CTA buttons on every page gives users a clear path when they’re ready to become a lead or customer.
4. ESPN.com revenues jumped 35% after they listened to their community and incorporated suggestions into their homepage redesign.
(Source: Inside Design)
You don’t always need to guess what kind of design your audience prefers. Sometimes the best course of action is to simply ask them what they want from your website. This is a great way to ensure you deliver an excellent experience.
5. Judgments on website credibility are 75% based on a website’s overall aesthetics.
Looks aren’t everything, but they do play a big role in whether or not visitors will stay on your site. Make sure to build your website and landing pages with your ideal customer in mind so you know you’re hitting the right notes. You should also consider updating your site regularly to keep it looking fresh and current.
6. After reaching a website via a referral, 36% of visitors will click on the company’s logo to reach the homepage.
There are certain aspects of web design that are tried and true, and linking the logo back to your homepage is one of them. Users expect websites to work a certain way, so don’t try to be too different when it comes to usability. Be unique, but stick to basic user experience principles to make your site is as easy as possible to navigate.
7. Website visitors will stay 88% longer on web pages with videos.
(Source: Ledgeview Partners)
Videos are much more accessible than text. Not all of your visitors will have the time and patience to read your copy, but most will be willing to watch a short video. Add a video that sums up the content of the page to ensure you get your message across.
Did you stick around a little longer to watch this video? Engaging videos will do the same for your audience and help improve your user experience.
8. Visitors will spend an average of 6.48 seconds focusing on your logo
Studies show that your logo is usually the first element visitors will gravitate to—so make sure it’s not an afterthought. Hire a designer to create a professional logo for your business that embodies your brand and sets the tone for the rest of your website (you should be able to find a reasonably-priced designer on sites like Fiverr and Upwork).
9. 65% of website visitors would refuse to fill out a form if it asked for too much personal info.
Internet users are increasingly concerned about their privacy. They also have a short attention span, which means if you require them to answer a long list of personal questions they’ll probably click away. Keep your forms as short as possible and only ask questions that are absolutely necessary.
10. Internet users are 279.64 times more likely to climb Mt. Everest than click on a banner ad.
Banner ads used to be the primary way products and services were advertised on websites—but those days are long gone. These ads clutter your hero section and studies show users rarely click them. If you want to promote something at the top of your page alert bars are a much more effective option.
11. 94% of people don’t trust outdated websites.
People want the latest information. If your site looks like it was published ten years ago they’ll probably click away, which is why it’s a good idea to regularly refresh your site’s design.
12. Only 55% of businesses conduct UX testing.
Nearly half of all businesses aren’t testing their UX. Use this to your advantage. By continually optimizing your page and testing what works and what doesn’t you can gain a big advantage over your competitors.
13. Every $1 invested in UX results in a return of $100.
A quality user experience isn’t just good for your customers—it’s also good for business. Revamping your design, navigation, and other digital marketing assets might seem like a big job. But when done right, the investment will pay off in a big way.
14. Software development companies allocate 20% of their total budget to UX design.
Software developers know the importance of a good UX. While their primary objective is to build useful software, they devote a large amount of their time and resources to optimizing the user experience to ensure their products are successful.
15. The global UI and UX Design Software market size was valued at $960.19 million in 2021.
Designers and developers are making UX a priority, so much so that tools are now being created to help improve the user experience of websites and apps. The UX design software industry continues to grow with no sign of slowing down.
16. 28% of small businesses still don’t have a website.
(Source: Top Design Firms)
One of the worst things you can do for your UX in this day and age is to not have a website. But surprisingly, two out of every five businesses still aren’t online. Website builders are making it easier than ever to create a strong online presence, so there’s no excuse for not having a website.
Mobile UX Statistics
17. 52% of users said a bad mobile experience made them less likely to engage with a company.
(Source: Urban Menu)
62.06% of all internet traffic now comes from mobile devices, so a responsive design is crucial if you want to create a good user experience. Choosing mobile-friendly templates for your pages is an easy way to boost your mobile UX.
18. 45% of users expect content to display correctly across different devices.
(Source: Adobe via Slideshare)
With most of the internet’s traffic now coming from smartphones and tablets, there’s no excuse for having a bad mobile user experience. Test your pages and make sure all sections display properly across every device.
19. 74% of visitors are likely to come back to your site if it has good mobile UX.
Want users to keep coming back to your site? Then make sure you have a quality mobile experience. People want to return to sites that are mobile-friendly, easy to navigate, quickly solve their problems, and help them find what they’re looking for.
20. 90% of smartphone users say they’re more likely to keep shopping if they’re having a great user experience.
A great mobile UX also keeps users on your ecommerce site. If visitors are having a good time browsing your site and finding the products they need, they’re going to shop longer.
21. 67% of mobile users say they’d rather reward a mobile-friendly site by buying a product or service there than from one of its competitors.
(Source: Think with Google)
Mobile users appreciate sites and pages that display properly on their devices. This means even if you can’t compete on price, a mobile-optimized site might still win you the sale.
22. If a website isn’t mobile-friendly, 50% of users will use it less even if they like the business.
(Source: Think with Google)
Conversely, a poor mobile UX can cost you valuable business, even if users like your product or service. So, before you launch a new offering be sure it works across all devices.
23. 52% of users said they’re less likely to engage with a company that doesn’t use responsive mobile design.
(Source: Think with Google)
Are you going to stay on a site that doesn’t display properly on your device? Probably not. With most internet surfers now using smartphones and tablets, responsive web design is a must for a good user experience.
24. 53% of the time, visitors to mobile sites leave a page that takes more than three seconds to load.
(Source: Think with Google)
Internet users are impatient—especially those on mobile devices. People on smartphones are often on the go, so they don’t have time to wait for your site to load. When considering your mobile UX page, load speeds are a good place to start.
25. Bad mobile optimization annoys 48% of users.
(Source: Think With Google)
As we already discussed, your website is your best chance to make a good first impression on future customers. Don’t let the first impression be one of annoyance because you didn’t factor mobile optimization into your UX strategy.
The costs of poor UX
26. 88% of online consumers are less likely to return to a site after a bad experience.
As you’d expect, just like users are more likely to return after a good experience, they’re less likely to return after a bad experience. If someone lands on your site, can’t find what they’re looking for, and it doesn’t solve any of their problems, why would they want to come back?
27. 89% of consumers shop with a competitor after a poor user experience.
Not only will users leave your site if they have a bad experience, they’ll probably end up with one of your competitors. The internet is a massive place and chances are someone else is offering similar products and services as you. So, make sure you offer the best UX possible to show potential customers why they should choose you.
28. 79% of people will immediately look for another site if they don’t like what they see on the first one.
(Source: Outbound Sales)
When a visitor lands on one of your pages they’re either looking for a specific piece of information or they want to solve a problem. If you’re not able to meet their needs quickly they won’t hesitate to go somewhere else. A big part of a good UX is simply delivering users what they’re looking for as quickly and easily as possible.
29. Bounce rates increase by 123% if page loading time becomes more than one second.
(Source: Think with Google)
Bounce rate is the rate at which users land on your site and leave without visiting a second page. Slow load times are a great way to frustrate visitors, so it’s no surprise that it’s related to high bounce rates. Test your page load speeds to see where you stand, and if you’re creating a new site or landing page choose a builder that’s proven to be fast.
30. Slow-loading websites cost their owners $2.6 billion in losses each year.
(Source: Design Resources)
Long load times don’t just lose you visitors—they also lose you money. If users leave before your page loads you’re never going to convert them into leads and customers.
31. 67% of customers claim unpleasant experiences as a reason for churn.
If you find you’re losing customers you might think it’s an issue with your product or service. However, it could be your UX. Even if you’re offering tremendous value, customers probably won’t stick around if the user experience leaves something to be desired.
32. 91% of non-complainers just leave and 13% of them tell 15 more people about their bad experience.
Just because people aren’t complaining about your product, service, or UX doesn’t mean there isn’t a problem. Most people will simply stop using your product or service without telling you why. Even worse, a good number of those people will tell others they had a bad experience with your brand. So, don’t count on negative reviews to reveal all your faults.
33. 44% of shoppers will tell their friends about a bad online experience.
If your website has a bad UX people are going to hear about it, which is going to give your brand a bad reputation. Don’t give users a chance to talk negatively about your business. Make UX a priority now to ensure users only have positive things to say about you.
34. 70% of online businesses that fail do so because of bad usability.
Don’t overlook the importance of a good user experience. Sure, a great product or service is necessary, but if visitors can’t navigate your website or find what they’re looking for, it won’t matter how awesome your offer is.
Conversion-focused UX statistics
35. Good UI can raise your website’s conversion rate by 200%
Great copy and a powerful offer go a long way to improving your conversion rate—but so does your UX. By just making a few small changes to your design, navigation, and overall experience you could see a massive increase in leads and sales.
36. Better UX design can increase conversions by up to 400%.
The best UX designers see even more impressive results when it comes to conversions. While simply following UX best practices will yield conversions, going above and beyond could take your business to the next level.
37. A one-second delay in page response results in a 7% reduction in conversions.
(Source: Small SEO Tools)
One second might seem pretty fast, but on the internet it’s an eternity. Every second users have to wait for your page load costs you, so do everything you can to keep those load times down.
38. Conversion rates can increase by 138% when using video backgrounds on websites.
(Source: Food Blogger Pro)
It’s been shown time and time again that video is the most popular medium among internet users. Using it on your website (like in your backgrounds) is a simple way to improve UX and boost conversions.
Customer Communication UX statistics
39. For every $1 spent on email marketing, the average return is $44.25.
(Source: Email Expert)
UX doesn’t end on your website. How you communicate with your leads and customers plays a big role in their experience. Investing in effective email marketing campaigns is a great way to keep users engaged. It’s also extremely profitable when executed correctly.
40. 90% of consumers say authenticity is important to them.
(Source: Social Media Today)
People can tell when you’re putting on an act. If you’re trying to be someone you’re not just to sell a product it’s not going to work. Instead, promote products and services that you genuinely care about and be yourself throughout your communications with customers.
41. 91% of consumers prefer brands that use humor.
(Source: Marketing Dive)
Don’t be afraid to use humor as part of your communication strategy. Just make sure you know your audience and use humor they can relate to.
42. 54% of people want to see content that’s personalized to their interests.
Not all your customers are the same. Some may have sought out your brand for a different reason than others, so don’t try to treat everyone the same. The easiest way to do this is to segment your audience based on how they found you, where they are in your sales funnel, etc. This way, you can send emails that are personalized to their unique needs.
43. 68% of users give up on a particular brand because they think that company doesn’t care about them.
If you only look at your customers as potential sales you’ll eventually lose them. Instead, check in with them, see how they’re making out, and answer any questions they have. Taking a helpful approach is a much better way to make sales than pitching your audience 24/7.
44. 64% of users want to see contact information on a business’s website.
Users want to know that they can get in touch with you if they have questions or issues. Including a physical address and phone number on your website might not make sense for all online businesses, but it does make you appear more legitimate. At the very least, include a contact page on your site with a form visitors can use to get in touch with you.
45. 47% of buyers see between 3 and 5 pieces of content before engaging with a sales rep.
In most cases, visitors aren’t going to be ready to buy the moment they land on your site. You need to provide value first and prove you can help them solve their problems. The best way to do this is to fill your site with educational content. If you solve one of their problems for free they’ll be much more likely to pay you to help them with their other issues.
46. 46% of all website visitors will not trust a company if its mission statement is not clear.
Nowadays, people don’t just want to know what you have to offer—they want to know why you’re offering it. Users prefer to do business with companies that have a purpose, rather than ones that are just in it for the money. Include an “About” page on your site and use it to share your “why” with your audience.
Sales-focused UX statistics
47. 74% of businesses say user experience is vital for boosting sales.
If someone has a good experience with your brand they’re going to come back. They might even tell your friends. So, focusing on your UX is definitely good for your bottom line.
48. 80% of internet users are willing to pay extra for a good user experience.
(Source: Outbound Sales)
There’s a value to having a good UX—and your customers are willing to pay for it. By optimizing your UX you’ll likely find you can charge more for your products and services.
49. Brands with superior customer experience bring in 5.7 times more revenue than competitors that lag in customer experience.
The most profitable businesses are usually the ones with the best UX. This is because they make more sales, can charge more for their products and services, keep customers longer, and receive more referrals.
50. Businesses lose 35% of sales due to bad UX.
(Source: Amazon Web Services)
There are a lot of great products, services, and businesses that are never discovered because of a poor UX. Don’t let that be you. Always consider UX when creating your website, landing pages, and customer communications.
51. A 0.1-second site speed improvement leads to better sales.
We’ve already talked about how site speed impacts UX. So it stands to reason that faster sites make more sales. Users are are much more likely to stay on the page and convert if they don’t have to wait a long time for it to load.
52. 96% of customers say customer service is important when choosing a brand.
For many people, shopping isn’t just about the product—it’s about the experience. They want to feel like brands care about them and are willing to go above and beyond for them. If you make your customers a priority they’ll make you a priority.
53. Up to 80% of potential customers could be lost because a business does not have a website.
(Source: Blue Corona)
Most people find new businesses through the internet these days. If you don’t have a website you’re missing out on countless customers and sales. User-friendly website builders are making it possible for anyone (even complete beginners) to get online, so create a website today and start reaping the rewards.
A great UX starts with the right website template
If you want to make sure your site offers an excellent user experience then a good place to start is a professionally-designed website template. For example, Leadpages’ templates are built using all the latest UX best practices. That way, the groundwork is already done for you and you can just focus on customizing your site.