Do you have a top-notch landing page that’s sure to turn visitors into customers? Then it’s time to start driving traffic to it. But what’s the best way to promote your page?
There are many different approaches to landing page marketing, with multiple tactics available to you. As a result, it’s often tough to choose the best approach for your business. Luckily, you’re not restricted to just one choice. You’re free to try as many strategies as you like to see what generates the most engagement with your audience.
The best ways to market your landing pages are:
Search engine optimization
Ready to start sending traffic to your amazing offer? Let’s dive into each of these landing page marketing tactics to find the best one for your business.
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Although not the quickest way to generate traffic, search engine optimization (SEO) is one of the most reliable long-term strategies you can use to drive people to your landing pages. This involves following SEO best practices to make it easier for search engines to find and rank your pages.
Some of these best practices include:
Incorporating relevant keywords into your copy and metadata.
Just keep in mind that it often takes time for SEO to start bringing traffic to your page. If your landing page is only going to be up for a limited time (and you need traffic quickly) you’ll likely want to focus on one of the other strategies on our list.
There’s a reason why entrepreneurs and marketers are always trying to build an email list. Studies show that email marketing campaigns have an ROI of 4,200%, which equates to $42 in revenue for every $1 you spend.
So, if you have an email list the first thing you’ll probably want to do with your new landing page is send it to your subscribers. These are people who have already expressed interest in your brand and products, which means they’re the ones most likely to take advantage of your offer.
Depending on what you’re promoting you can either create an entire email dedicated to your offer or include it in a larger email that features other news and tips.
Internet users are trained to avoid ads, promotions, and any link that might be trying to sell them something (even if it’s something they actually want). This is why contextual pop-ups are such an effective way to promote your landing page. They force your website visitors to view your offer and evaluate whether or not they’re interested.
That being said, we’ve all had bad experiences with pop-ups. For the best results, create pop-ups that add value and don’t interfere with your user experience.
Here are a few tips:
Use pop-ups to promote products/services that are relevant to your audience—and the reason they're on your site now.
Make sure the branding aligns with the rest of your site.
Use a clear call to action to encourage visitors to click through to your landing page.
Make your pop-ups easy to click away from so users can get back to your website if they want to.
Looking for an easy way to add pop-ups to your website? Leadpages lets you build pop-ups from scratch and then add them to your website built with Leadpages, WordPress, or other platforms.
If you like the idea of pop-ups but want something a little less intrusive you might want to try alert bars. These unobtrusive text bars appear at either the top or bottom of your site and can be used to promote your landing pages, announcements, special offers, and more.
You don’t have a lot of space with alert bars, so you’ll need to catch people’s attention in just a few words. Using a question paired with a corresponding CTA button works well. An example for a fitness coach would be something like “Want to get wedding day ready?” with a CTA button that reads “Learn How” that directs people to your landing page.
Posting regular blog articles is one of the best ways to attract new visitors to your website. The tricky part is finding a way to convert those visitors into leads and customers. After readers are done with a blog post you need a way to direct them to one of your landing pages so you can collect their information or sell them something.
This is why it’s a good idea to include CTAs with your blog. These could be within the blog itself, at the end, or in the sidebar.
The key is to choose an offer or landing page that’s related to the topic of the blog. So, if your blog is about social media advertising you could include a CTA that directs people to a landing page that promotes your ebook on how to create social media ads.
Speaking of blogs, guest blogging is another effective landing page marketing strategy. This is when you write a blog post for another site in exchange for a link back to your site (or in this case your landing page).
The benefit is that it helps introduce your brand to a new audience. And if people like what you have to say there’s a good chance they’ll click your link to learn more about your products and services. Getting backlinks from other websites also helps with your SEO.
If you’re interested in guest blogging, reach out to other professionals and influencers in your field to see if anyone is looking for guest blogs. Try to find a site that serves a similar audience as you do. Then write a piece that provides value and gives people a taste of what you provide to your customers.
Internally linking to your own pages is always a good idea, as it helps search engines and visitors discover new pages on your site. This includes both creating links within your menus as well as within the text of your pages.
For instance, if we were to mention landing page design in an article we could link to our Landing Page Lookbook (see what we did there?).
So, if you have a new landing page go through your site and see if there are any places where it makes sense to link to it.
One of the easiest landing page marketing strategies you can use is to share your new offer across your social media channels. Just be careful not to blast promotions constantly to your social media audience. If all you ever do is link them to your latest landing page they’re going to lose interest real fast.
Instead, devote about 80% of your posts to content that entertains, inspires, and informs. Then use the remaining 20% of your posts to promote your offers and sales. Marie Forleo is a great example of someone who does a good job of balancing sales content with more inspirational and educational posts.
By consistently providing value your audience will be more likely to stay engaged with your channel. You’ll also build trust, which will boost your conversion rate when you share one of your landing pages.
And for all your social profiles (but particularly Instagram), be sure to keep your profile link updated to your most important landing page. Then when you refer to your #linkinbio, your followers will go to the right place.
Influencers are people who have amassed a large and dedicated social media following, and they’re often willing to promote other products and services in exchange for a fee. This could be a good option if you want to share your landing page on social media but don’t have a big audience of your own.
Look for influencers in your industry and see if any of them would be a good fit for your brand. The price you’ll pay varies depending on the size of their following. In many cases, you’ll find that even having a micro-influencer (around 10,000 followers) promote your page can have a big impact, especially if their highly-engaged audience is the right demographic for your product or service.
If you want to drive traffic to your page fast then paid ads are probably your best bet. The two most popular ad types are Google Ads and Facebook Ads (which includes Instagram).
Google Ads typically appear at the top and bottom of search results. You’ll choose a list of keywords related to your landing page and pay to be included in the results when people search for those terms. The benefit of Google Ads is that you’re usually getting in front of people who are close to making a purchase. For example, if someone is searching for “best realtor in Minneapolis” chances are they’re interested in finding a good real estate agent.
On the other hand, Facebook Ads appear in people’s social media feeds. Because Facebook has so much data on all its users you’re able to target your ads based on a number of different variables, including age, gender, location, interests, occupation, education, and more. If you want to market to a specific demographic, then Facebook Ads are a good choice.
The great thing about these ads is you don’t need a massive budget to get results. And assuming your landing page converts at a high rate you should make that money back and then some.
If you have a larger budget one more strategy you can try is sponsorships. A few of the different things you can sponsor include:
Choose sponsorship opportunities that match your target audience, and will provide a decent ROI for the upfront investment.
If the sponsorship will be ongoing see if you can test it out in the short term before making a long-term commitment. You don’t want to agree to sponsor something for a year and then a month later realize it’s not making you any money.
Finally, think about your ideal customer and the type of media they consume before choosing a sponsorship. This will help you identify opportunities that are relevant to your brand and the type of people you’re trying to target.
Launch and promote your landing page with Leadpages
Leadpages is a complete marketing solution that’s perfect for entrepreneurs and small business owners. Use the no-code Drag & Drop Builder to create high-converting landing pages, then promote them to your audience with the strategies you learned here today.