Leadpages Platform

Landing Page Builder

Most landing page tools make you choose: easy to build, or easy to optimize. Leadpages does both. AI creates a conversion-ready page in about 60 seconds. A/B testing and analytics are built in from day one. No traffic caps on any plan.

Start My Free TrialSee Pricing

7 days, full access. You won't be charged until day 7.

400K+

Customers

14

Years in Business

60s

AI Page Build

Zero

Traffic Caps

Everything You Need to Build & Optimize

From first draft to continuous optimization: one builder, every tool.

AI Page Generation

Describe your page in plain language and get a conversion-ready draft in about 60 seconds, grounded in a brand kit built from your URL.

Drag-and-Drop Editor

Build with sections, layouts, and widgets. Undo and redo freely, and preview your page on desktop, tablet, and mobile before you publish.

Template Gallery

Start from a professionally designed template and make it yours in the editor. Browse the full gallery at any time.

A/B Testing

Included starting on the Grow plan at $99/mo. Test headlines, layouts, and CTAs. On Optimize ($199/mo), Smart Traffic uses AI to route each visitor to the variant most likely to convert.

Built-In Analytics

Conversion tracking on every paid plan, with data retention of 1 year on Grow, 2 on Optimize, and 3 on Scale. Click and scroll heatmaps are included on Optimize ($199/mo) and above.

Dynamic Text Replacement

Match your page headline to the ad your visitor clicked. Included on Grow and above.

Hosting & Domains

Managed hosting with custom domains, custom URL slugs, and SEO indexing on paid plans. Publish to your own domain or a Leadpages subdomain.

Integrations

Native connections to HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Shopify, and Meta Ads, plus a broader embedded integration catalog.

Build a Landing Page in 3 Steps

1. Describe or Choose

Prompt the AI and get a first draft grounded in your brand kit, built from your URL. Or pick a template from the gallery and make it yours in the editor.

2. Customize

Edit anything with drag and drop: sections, layouts, widgets. Preview on desktop, tablet, and mobile as you go.

3. Publish & Optimize

Publish to your custom domain, then start an A/B test on any plan. On Optimize ($199/mo), Smart Traffic routes visitors to the winning variant automatically.

What Is a Landing Page Builder?

A landing page builder is a tool for creating standalone pages with one job: converting a visitor into a lead or a customer. Unlike a website builder, which is designed for multi-page sites with navigation, a landing page builder is built around a single call to action, typically paired with an ad campaign, an email, or a lead magnet. (New to the concept? Start with what a landing page is.)

The build step is now the easy part. Almost every tool can produce a decent-looking page. The difference shows up after publish: whether you can test variants, see what visitors actually do, and improve the page without moving to another tool. That is the layer Leadpages is built for. A/B testing and analytics are included from the first plan, not gated behind a higher tier, and no plan caps your traffic.

How Leadpages Compares to Wix, Unbounce, and Instapage

Wix is a strong general website builder. Unbounce and Instapage are direct landing page competitors. Here is where the differences actually sit:

LeadpagesUnbounceInstapageWix
Entry paid planGrow: $99/mo monthly, $79/mo annualStarter: $29/mo monthly, $22/mo annualCreate: $99/mo monthly, $79/mo annualLight: $17/mo, yearly billing paid upfront (monthly-billed price not published on its plans page)
Cheapest plan with A/B testingGrow: $99/mo ($79/mo annual)Experiment: $149/mo ($112/mo annual)Optimize: $199/mo ($159/mo annual)Not listed on any plan on its pricing page
Traffic capsNone, on any planOn every tier: 500 (Starter), 20,000 (Build), 30,000 (Experiment), 50,000 (Optimize)On every self-serve tier: 15,000 (Create), 30,000 (Optimize)None listed; plan limits are storage and collaborators
HeatmapsIncluded on Optimize: $199/mo ($159/mo annual)—*Enterprise tier only (Convert, custom pricing)—*
Trial7 days, full access; card at checkout, not charged until day 714 days on self-serve plans14 days on Create and Optimize; card required; trial capped at 2,500 visitorsNo premium trial; free plan available; 14-day money-back guarantee on premium plans

* Heatmap availability was not confirmable on the Unbounce or Wix pricing pages as of July 18, 2026, so these cells show a dash rather than an asserted absence. Wix's landing-page marketing references Crazy Egg and Hotjar integrations.

The pattern: at the same $99/mo price point, Unbounce and Instapage cap your traffic and hold A/B testing for a higher tier. Leadpages includes A/B testing at $99/mo and never caps traffic on any plan.

Want the detailed head-to-heads? See Leadpages vs Unbounce and Leadpages vs Instapage.

Competitor pricing shown as published on unbounce.com/pricing, instapage.com/plans, and wix.com/plans on July 18, 2026. Vendors change pricing; check their pages for current figures.

Start From a Template, or Let AI Start for You

Every template in the gallery is professionally designed and fully editable in the drag-and-drop editor, so you can swap sections, change layouts, and apply your brand kit without starting from zero. Prefer a blank slate? Describe the page you need and AI will generate a first draft in about 60 seconds, then you refine it like any other page.

Browse Templates

What a High-Converting Landing Page Looks Like

Headline match

the headline restates the offer the visitor clicked, word for word.

Single CTA

one action, repeated, with nothing competing for the click.

Form placement

the form sits where motivation peaks, not buried at the foot of the page.

More examples in our landing page examples breakdown.

Built for the Campaigns You Actually Run

Lead generation

Forms and lead collection are built in, with email lead notifications and a leads dashboard you can search, filter, and export.

Landing pages for lead generation →

Paid search and social

Dynamic Text Replacement (Grow and above) matches your headline to the ad your visitor clicked, and no traffic caps means a winning campaign never hits a metering wall.

Landing pages for paid search →

Webinar registration

Registration pages with built-in forms and conversion tracking.

Webinar registration pages →

Selling products

Ecommerce checkout with payment gateways and order bumps is included on paid plans, so a landing page can take the order itself.

Ecommerce landing pages →

Go Deeper on the Platform

AI Page Builder

How AI generation works, from plain-language prompt to publishable page.

Templates

Browse the full gallery of professionally designed landing page templates.

A/B Testing

Variant testing, Smart Traffic (Optimize, $199/mo), and how optimization works on each plan.

Integrations

Connect HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Shopify, Meta Ads, and more.

Keep Learning: Landing Page Resources

What is a landing page?

Landing page examples that convert

Frequently Asked Questions

What is the best landing page builder?
It depends on what happens after you hit publish. If a page is a one-off brochure, almost any builder works. If your job is improving conversion rates, look for testing and analytics on the entry plan rather than a higher tier: Leadpages includes A/B testing starting on the Grow plan at $99/mo, has no traffic caps on any plan, and AI builds a first draft in about 60 seconds. By comparison, per their public pricing pages in July 2026, Unbounce holds A/B testing until its $149/mo Experiment plan and Instapage until its $199/mo Optimize plan. For marketers who test and improve their pages, that makes Leadpages the strongest fit.
How much does a landing page builder cost?
Leadpages plans are Grow at $99/mo, Optimize at $199/mo, and Scale at $399/mo, and annual billing saves 20% ($79, $159, and $319 per month respectively). A/B testing is included starting on Grow. Every plan starts with a 7-day trial with full access, and you won't be charged until day 7.
Does Leadpages include A/B testing?
Yes. A/B testing is included starting on the Grow plan at $99/mo ($79/mo billed annually). By comparison, as of their public pricing pages in July 2026, Unbounce gates A/B testing behind its $149/mo Experiment plan and Instapage behind its $199/mo Optimize plan. On Leadpages Optimize ($199/mo), Smart Traffic uses AI to route each visitor to the variant most likely to convert.
Does Leadpages limit my traffic?
No. There are no traffic caps on any Leadpages plan and no per-visitor fees. Unbounce caps traffic on every tier (20,000 visitors on its $99/mo Build plan) and Instapage caps its $99/mo Create plan at 15,000 unique visitors per month, per their public pricing pages in July 2026.
Do I need to know how to code?
No. The drag-and-drop editor works with sections, layouts, and widgets, with undo and redo and device previews for desktop, tablet, and mobile. You can also start from a professionally designed template, or have AI generate the page from a plain-language description.
How does the free trial work?
The trial is 7 days with full access to the plan you choose. A card is required at checkout, but you won't be charged until day 7, and you can cancel anytime before then. If you don't cancel, the trial converts to the plan you selected at checkout.
How is Leadpages different from Wix?
Wix is a general website builder; Leadpages is built for the conversion layer, meaning pages you publish in order to test, measure, and improve. A/B testing is included on Leadpages starting at $99/mo, while Wix's pricing page does not list A/B testing on any plan as of July 2026. If your job is turning ad and email traffic into leads and sales, that is the difference that matters.
Can I publish to my own domain?
Yes. Custom domains are included on paid plans, along with managed hosting, custom URL slugs, and SEO indexing. If you don't have a domain yet, you can publish to a Leadpages subdomain.
Can AI build my landing page for me?
Yes. Describe the page in plain language and AI generates a conversion-ready draft in about 60 seconds, grounded in a brand kit it can build from your URL. AI usage is metered by monthly credits: 40,000 on Grow, 80,000 on Optimize, and 160,000 on Scale.

Start building landing pages today

A/B testing is included starting on the Grow plan at $99/mo, with no traffic caps on any plan. Try it with full access for 7 days. You won't be charged until day 7.

Start My Free TrialSee Pricing