Boost Your Sales With These Top Ecommerce Landing Page Examples

Are you selling a product or service online? If so then you’re in the right place. We’ve assembled some excellent examples of high-performing e-commerce landing pages to inspire you. Learn how these pages generate high conversion rates and then apply those lessons to your own pages to win more sales.

Ready to learn everything you need to know about e-commerce landing pages? Let’s dive in.

What are e-commerce landing pages?

An e-commerce landing page is a dedicated webpage designed to convert visitors into customers. It’s tailored to promote a specific product or offer, using compelling visuals, persuasive copy, and clear calls to action.

This targeted approach helps drive sales, ensuring every element on the page is optimized for conversion. These pages also remove distractions like menus and links so visitors stay focused on making a purchase. Effective e-commerce landing pages are integral to maximizing your online store's revenue and customer engagement.

E-commerce landing page examples

Before you build your page check out our best e-commerce landing page examples to see what’s working for other businesses.

Classroom setup workshop e-commerce landing page example

This e-commerce landing page is extremely effective due to its clear value proposition which addresses a common pain point for teachers—back-to-school stress. It offers a solution in a concise, affordable, on-demand workshop priced at just $5, which includes a number of bonuses that build the value even more. To top it all off, the page uses relatable language, social proof with testimonials, and multiple calls to action to encourage immediate sign-ups.

Business coaching program e-commerce landing page example

The page begins with a strong, clear headline that immediately communicates the value of the offer. It also uses compelling visuals and concise, persuasive copy to maintain interest. Multiple testimonials and success stories build trust and the calls-to-action, along with the limited-time offer, create urgency, encouraging immediate engagement and sign-ups.

Funnel building course e-commerce landing page example

This landing page by Copyhackers is effective for several reasons. First, it highlights a proven track record, stating the funnel system has generated over $24 million in revenue across 37 industries. The page also uses strong social proof, featuring testimonials and endorsements from well-known figures in the industry. Perhaps the best thing this landing page does is provide a video summary of the offer, which is great for visitors who are short on time.

Digital products course e-commerce landing page example

This e-commerce landing page starts with a compelling value proposition, emphasizing the ease and profitability of selling digital products. Clear, benefit-focused headings and subheadings guide the reader through the offer, while multiple calls-to-action and a detailed breakdown of course contents build trust and urgency. The combination of credibility, clarity, and actionable content makes this page highly persuasive.

Business building course e-commerce landing page example

This landing page by Kelly Roach Coaching is effective because of its compelling value proposition, which promises significant business growth and simplification. It features strong social proof through testimonials and success stories, clearly outlines the program's benefits, and uses urgency and scarcity with limited spots and bonuses for early action. The structured layout ensures a logical flow, keeping visitors engaged and motivated to sign up.

E-commerce landing page best practices

Ready to build your own e-commerce landing page? Here are a few best practices you should follow to maximize your conversions.

Provide a clear Value Proposition

A value proposition is a statement that explains what makes your product or service unique and why customers should choose you. It clearly articulates the key benefits and value you provide, differentiating you from competitors and capturing the essence of what you offer.

Try to include your value proposition in your H1 and sprinkle it throughout your copy. A strong value proposition highlights unique benefits, creating a compelling reason to buy now. Without a clear value proposition, visitors may feel uncertain and move on to other options.

Use strong visuals

Using the right images can significantly boost conversions. They make your landing page visually appealing and engaging, keeping visitors interested. By showcasing products and services attractively, you turn curiosity into purchases, driving higher sales and customer satisfaction.

Visuals can also highlight the features and benefits of your offer and provide a better understanding of what you’re selling. This clarity builds trust and credibility with your audience.

Write compelling copy

Your landing page copy needs to grab attention, convey your message quickly, and persuade visitors to take action. Well written and engaging text highlights your unique value and makes your offerings irresistible, leading to more conversions and sales.

Here are a few tips to help you write effective copy for your e-commerce landing page:

• Be clear and concise, and get to the point quickly.
• Highlight benefits to show how your product solves a problem or meets a need.
• Use a casual tone and speak directly to your audience.
• Include a strong call to action so visitors know what to do next.
• Proofread to ensure your copy is error-free.

Provide social proof

Including third-party testimonials, reviews, and endorsements reassures potential customers that they’re about to make a smart decision. It builds trust and credibility by showing that others have had positive experiences.

Social proof also leverages the power of influence. Seeing real people endorse your products creates a sense of reliability and authenticity. This connection helps convert hesitant visitors into confident buyers.

End with a strong call-to-action (CTA)

The best way to get visitors to perform your desired action is to tell them what you want them to do. That’s what a good CTA does. It guides visitors on what to do next, which in the case of an e-commerce landing page is buying your product or service.

Effective CTAs also create urgency and focus. They use persuasive language to motivate visitors, making the desired action clear and appealing. This direct approach helps reduce bounce rates and keeps potential customers engaged.

Optimize your page for mobile

With the majority of users now browsing on mobile devices, a responsive design ensures a seamless experience. It helps retain visitors and prevents high bounce rates, since users are likely to leave if a landing page doesn’t work well on their device.

Mobile-friendly pages also improve load times. Faster pages keep potential customers interested, reducing the chance they'll abandon their shopping journey. This leads to higher satisfaction and increased sales.

Luckily, most landing page builders provide mobile-friendly templates. For example, all of Leadpages’ templates are optimized for mobile, so you know that all your landing pages will display perfectly on every device.

How to build an e-commerce landing page

Once you’re ready to build your e-commerce landing page you need to decide if you’re going to build it yourself, or hire a landing page design agency to build it for you.

Let’s review both options so you can decide what’s the best fit for your business.

Building it yourself with a landing page builder

Want to build your own e-commerce landing page but don’t know anything about coding or web design? Then Leadpages is the perfect solution. Our no-code landing page builder makes it easy to create a page in as little as 30 minutes.

Here’s a quick rundown of the process:

1. Choose a Template: Browse our library of 250+ templates and find one that suits your brand.
2. Customize Your Page: Use the drag-and-drop builder to add and edit elements including text, images, videos, and CTA buttons
3. Preview and Test: Check your landing page on different devices and test all functionalities.
4. Publish: Once you’re satisfied, publish your landing page to your free Leadpages subdomain, a custom domain, or your WordPress site.

Hiring an agency to build it for you

If you don’t have the time to build your e-commerce landing page yourself, or you’d feel better having an expert help you, then you can always outsource the work to an agency.

Leadpages Performance Marketing Agency is made up of experienced marketing experts and landing page designers. Backed by 11+ years of conversion data, we know how to build an e-commerce landing page that grows your brand and generates sales.

We can also help you:

• Create and launch PPC and social media ad campaigns
• Increase your organic traffic through on-page and technical SEO
• Turn leads into customers with automated lead nurture sequence

"The page looks way more eye-catching than before. We think the focus on the product itself with the hero section graphic is what is increasing sales. Love the nod in the copywriting to the good our company does as well. Nice work!"

Sarah Capriani, Jerk Dynasty

Want to learn more? Book a call with one of our experts to see if our agency is the right fit for your business.

Frequently asked questions about e-commerce landing pages

Still have questions about e-commerce landing pages? Check out the answers to these common questions.

What mistakes should I avoid when designing an e-commerce landing page?

Common mistakes include cluttered layouts that distract from the main message, unclear CTAs that confuse visitors, slow loading times, lack of mobile optimization, and not testing the page's performance. It's also important to avoid overwhelming visitors with too much information or options.

How can I track the success of my e-commerce landing page?

You can monitor your results through key performance indicators (KPIs) such as conversion rate (the percentage of visitors who complete a desired action), bounce rate (the percentage of visitors who leave without interacting further), average session duration, and sales. You can track your analytics in your Leadpages account, or use third-party tools like Google Analytics for even more insights.

What is A/B testing and how can it improve my landing page?

A/B testing involves creating two or more versions of a landing page with slight variations (such as different headlines, CTAs, or layouts) to determine which performs better in achieving your goals. By testing elements systematically and analyzing results, you can make data-driven decisions to optimize your landing page for higher conversions.

How often should I update or redesign my e-commerce landing page?

The frequency of updates or redesigns depends on your goals, industry trends, and performance metrics. Regularly review analytics to identify areas for improvement or when market conditions change. Consider updating content or design elements to keep the page fresh and aligned with your marketing objectives.

Build your e-commerce landing page today

Now that you’ve reviewed our e-commerce landing page examples and know all the best practices you’re ready to build your page. Try Leadpages free for 14 days to get started, or if you want a little help reach out to our agency and chat with one of our experts.