Landing Page Design With Examples: Everything You Need to Know to Design High-Converting Pages

The Ultimate Guide to Crafting High-Converting Landing Pages

Creating a landing page that successfully transforms casual visitors into devoted leads or customers is a nuanced blend of artistry and analytical precision. This exhaustive guide delves deep into the pivotal components of landing page design, supplemented by insightful tips on best practices. Whether your goal is to draw inspiration or fine-tune an existing approach, our carefully curated array of landing page examples and ideas is poised to ignite your creative spark and drive conversion success.

What is landing page design?

In the realm of digital engagement, web design is a well-recognized art form focused on crafting visually appealing and functional websites. Landing page design, while sharing some similarities, is a specialized discipline with a distinct focus. While websites primarily aim to boost brand recognition and keep visitors engaged through aesthetic appeal and content, landing pages are singularly dedicated to conversion. They are meticulously designed to engage users, convey essential information succinctly, and prompt immediate action.

This intrinsic focus on conversion gives rise to unique strategies employed by landing page designers to maximize effectiveness. Throughout this article, you will discover these strategies and how they differentiate landing page design from broader web design principles.

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Does landing page design really impact conversion rate?

Does the design of a landing page genuinely influence conversion rates? The answer is an emphatic yes. Often underestimated, design plays a crucial role in conversion marketing. Consider this compelling statistic: Businesses leveraging Leadpages landing page templates experience average conversion rates of 11.7%, a figure that is five times higher than the industry standard. This success is no accident.

Leadpages landing page templates are created by conversion experts who know how to use design to generate leads and sales. So, it’s no coincidence that they perform so much better.

Landing page design examples

Leadpages' templates are crafted by conversion experts who harness the power of design to generate leads and drive sales. This expertise is reflected in the superior performance of these landing pages compared to generic templates. By studying successful landing page designs, you can identify elements that resonate with your target audience and apply these insights to enhance your own pages.

Let us now explore specific examples of effective landing pages across various industries, providing both inspiration and practical techniques for your own designs.

Zumba app landing page design with examples

One of the most striking features of the Zumba app's landing page is its use of video in the hero section. This dynamic element captures attention instantly, providing visitors with a preview of the engaging content they will encounter upon signing up. Videos, as opposed to static images, can convey a wealth of information quickly and effectively, making them a powerful tool in the designer's arsenal.

In addition to video content, the page employs bold colors for its call-to-action (CTA) buttons, ensuring they stand out without overwhelming the viewer. The strategic use of white space balances the vibrant color scheme, maintaining a clean and inviting aesthetic.

Payment processing landing page design example

The payment processing landing page exemplifies the "less is more" philosophy in design. By embracing ample white space, the page avoids clutter and enhances readability, directing visitor focus toward the core message. This minimalist approach not only creates a visually appealing layout but also facilitates a seamless user experience, minimizing distractions and promoting conversion.

Strategically placed colors highlight key information and CTA sections, guiding visitors' attention to the most critical elements of the page. This thoughtful design choice encourages engagement and action, even among casual browsers.

Business magazine landing page design example

Color psychology plays a pivotal role in the design of the business school landing page. The primary blue color scheme is carefully selected to evoke feelings of intelligence, loyalty, and trust—qualities that align with the institution's values. The limited color palette, consisting of deep blue, tan, and light blue, creates a cohesive and professional look.

Red CTA buttons introduce a pop of contrasting color, ensuring that these crucial elements capture attention. Interactive design features, such as hover effects on buttons, further enhance user engagement and increase the likelihood of clicks.

Business school landing page design example

Colors aren’t just about looks, they also evoke emotions. So, think long and hard about what colors are right for your brand and product. In this case, BYU chose a primarily blue color scheme, which is associated with intelligence, loyalty, and trust—all qualities you look for in a university. They also keep the colors to a minimum, with a dark blue primary color, and tan and light blue secondary colors.

The one exception is the red CTA buttons, but this works as it really makes those important buttons stand out. The page also utilizes buttons that change colors when you hover over them, which is another design technique that helps increase clicks.

Web services landing page design example

Typography is a powerful yet often overlooked tool in web design. The web services landing page effectively utilizes a variety of fonts to add visual interest and convey hierarchy. By varying font styles for headlines and body copy, the page maintains reader engagement and highlights key information.

Subtle design elements, such as directional arrows, encourage visitors to explore the page further, guiding them through the content in a natural and intuitive manner.

Cheatsheet landing page design example

The cheatsheet landing page demonstrates that impactful design does not always require images. By focusing on a bold color background and prominent typography, the page captures attention and conveys the message effectively. This approach is particularly effective when the headline is the primary focus, allowing the text to take center stage.

The choice of text size and strategic bolding of key phrases enhances readability across devices, ensuring that the message is accessible and compelling, even on smaller screens.

Ebook design landing page example

Background design should never be an afterthought. While a clean white background is a safe choice, experimenting with colors and patterns can create a memorable and engaging experience. The ebook design landing page uses a multicolor background to add visual interest and complement the content.

The interplay of colors and text creates a dynamic composition that draws visitors in, encouraging exploration and interaction. This creative approach highlights the potential of background design to enhance the overall impact of a landing page.

How to design a landing page

As you can see, the design of your landing page has a big impact on its performance. So, what’s the best way to design a high-converting page?

You could hire a professional designer to do it for you, but this process is slow and expensive. Luckily, landing page builders like Leadpages have made designing landing pages quick and easy, even for complete beginners.

Here’s how you can design a professional landing page like a pro.

Choose your template

Leadpages has 150+ landing page templates that already follow design best practices and are optimized for conversions. This means most of the hard work is already done for you. All you have to do is browse the library and find a design that suits your product or brand. You can sort templates by type, industry, conversion rate, and more to help narrow down your choices.

Customize your look

While Leadpages templates are ready to go right out of the box, you’ll likely want to make some tweaks so they align with your other marketing assets. Luckily, customizing your template is super simple with the Leadpages Landing Page Builder.

The drag-and-drop interface allows you to move elements, add new sections, and edit text and images with a few clicks of your mouse. You can also make bigger changes like swapping in new colors and fonts to really make the page your own.

Select your images

The final element of your landing page design is your images. Try to choose imagery that will get people’s attention, highlight the benefits of your product or service, and complement the other elements of your design.

Uploading images to your Leadpages account is easy. Once your image is ready, simply drag and drop the image widget into place and then select the right photo from your library.

Publish your page

Once you’re happy with your landing page just hit the “publish” button to share it with the world. You can publish your page to your free Leadpages subdomain, a custom domain, or a WordPress site.

Landing page design best practices

Here are a few things to keep in mind when designing your landing page.

Use a clean and simple layout

One of the keys to driving conversions is keeping visitors focused. If there are too many graphics, images, and colors they won’t know where to look or what you want them to do. This is why you should take the “less is more” approach.

A clean and minimalist layout is easy on the eyes, but it also minimizes distractions for visitors. That way they stay focused on your pitch and are more likely to follow along all the way to your call to action.

Stick to two or three colors

Along the same lines as our last tip, too many colors can also be a distraction. It can also make your page gaudy and overwhelming. If your page is hard to look at people will be more inclined to click away.

Try to keep your page to two or three colors maximum. This could include a primary color, a secondary color that’s used to highlight important information, and a contrasting color for your CTA button to help it stand out.

Speaking of colors, make sure to be consistent with your colors across all your marketing assets. When someone clicks on your ads and arrives at your landing page you want it to be a seamless transition.

Use high-quality images

Nothing makes you look more unprofessional and amateurish than low-res images. If the images on your site are blurry and out of focus it doesn’t just make your site look bad—it also hurts your credibility.

Here are a few options for sourcing images:

• Take your own photos: If you have a high-quality camera and know how to edit photos then this is definitely your best and most affordable option.
• Hire a photographer: While photographers are expensive, great images can make or break your landing page. If you’re not confident in your photography skills it might be worth the investment.
• Stock images: If you’re looking for affordable high-quality images this can be a good option. Sites like Pexels and Unsplash have large libraries of free stock images. These images lack originality and personality though, so try to use them sparingly.
• AI images: If you want a certain image that you can’t find anywhere you can also generate your own custom images using AI. Simply enter a prompt into Leadpages’ Image Generator to create three unique images in seconds.

Provide plenty of white space

Also known as negative space, white space basically means giving your text, images, and any other content on your page some breathing room. It’s essentially space on your page without any text or images.

When different page elements are close together readers start to associate them as one. This becomes problematic because important information can get lost in the shuffle. By using white space to spread things out a bit visitors can focus on one element at a time, which is important for conversions.

There are plenty of other benefits of white space:

• It helps you organize your content
• It improves readability
• It promotes a clean and uncluttered look

Bold your CTA

Your call to action is arguably the most important piece of copy on your landing page—so make sure people notice it. You can make the text a little more bold, increase the size, and use colors and shapes to really draw attention to the section.

Don’t make it obvious (a flashing arrow pointing at your CTA might be a little much), but some subtle design tweaks that draw the eye to this section can have a big impact on conversions.

Landing page design templates

Simplify the design process by using one of these premade landing page templates.

FintasTech

This is a clean template with some great pops of color, especially the CTA buttons which really draw the eye. The curved section transitions also add some style to the page and set it apart from traditional landing pages.

Services Packages Pricing With Timer

The white text on a black background is a clean look and a great way to mix things up if you’re tired of white backgrounds. This template also includes CTA buttons that change colors when you hover over them to encourage more clicks, and the parallax scrolling effect adds some depth.

Coach Lead Magnet

The bold font in the hero section really helps the headline make an impact and ample whitespace is used throughout the page, resulting in a design that’s easy on the eyes.

Short-Form Consultation Page

This template uses a calming color palette and we see another example of parallax scrolling here. Different colors are also used to give emphasis to important words in the headlines.

Design your landing page today

As you can see, creating beautiful landing page designs is easy once you know the basic principles. And with a tool like Leadpages, you can build your first page in 30 minutes or less.

Try Leadpages free for 14 days to simplify your landing page design.

75+ Landing Pages You Need to Copy

Get inspired by the web's best landing pages—plus, get 25 customizable templates.

Get the Lookbook