With millions of businesses using Shopify to power their online stores, this e-commerce platform is an e-commerce powerhouse. And we’re not afraid to admit it—Shopify websites have features that make managing your online store easy. Shopify, at its core, is built to find a domain, a website address, and build an online presence with a built-in store that easily facilitates online transactions.
But what’s missing from that equation?
So, if you have a Shopify website created, why care about creating a landing page?
Plain and simple, sales can be stifled by relying on an online store or catalog page alone. After all, customer relations is all about segmenting an audience and streamlining the decision-making process. Therefore, landing pages are a conduit (or sales funnel) for websites. Your website can’t rely only on your ecommerce store and product pages.
Case in point: Say you’re running a promotion to sell a certain collection of products in your online Shopify store. When visitors click through, where should they wind up?
Now, you could follow suit with most retailers and send them to your homepage or store’s main webpage. Seems logical enough, since this is where all of your products are available for sale, right?
But, this strategy isn’t going to give you the biggest return on investment. The best place for your potential customer to land is a hyper-focused and highly relevant landing page—a page designed specifically to convert traffic into sales.
Our landing page guide says it best:
“In today’s competitive digital landscape, it’s not enough just to have a website and wait for ‘your people’ to find you. You need to attract the right audience and craft a compelling journey to carry a visitor from initial awareness to raving fan.”
Don’t believe us?
Here are some stats that prove the effectiveness of a harmonious landing page and website.
While one in four online shoppers start their journey on a product page, 96% of visitors aren’t prepared to buy yet. These visitors have a higher inclination to bounce from your page than those who click on a landing page, regardless of the traffic source.
Easily integrate your Shopify store with Leadpages
Did you know you can use Leadpages to create landing pages and allow customers to buy the products in your Shopify store without leaving your page?
There are numerous ways to integrate your Leadpages and Shopify accounts, here are some of the most popular options:
- Use the HTML widget in the landing page builder, place a Shopify cart and Shopify buy buttons directly using our drag-and-drop builder.
- Keep it simple and hyperlink between your Shopify site and landing page (and vice versa).
- Generate an embed code in your Shopify account and paste it into the HTML widget on your landing page.
Learn more about the Shopify buy button
- Export your Leadpages landing page as HTML and publish it as a page template inside of Shopify.
- Embed products or collections in your Leadpages site or landing pages. (Simply copy the Shopify embed code and paste it into the HTML widget on your Leadpage)
A refresher: What’s a landing page vs. a homepage?
Landing pages and homepages both serve important functions… But it’s important to know the difference between the two. Here’s a good run-down of homepage vs. landing page:
What is a homepage?
A good homepage typically does the following things:
- Occupies your root domain (Like www.yourwebsite.com)
- Gives a comprehensive overview of what your business does
- Links to every other important permanent page of your website
- Tells visitors how to connect with you in other ways (such as getting in touch with you in person or following you on social media)
What is a landing page on a website?
A landing page, on the other hand…
- Is designed to receive traffic from one or several specific sources (such as an ad or email campaign)—hence the “landing”
- Prompts visitors to take one well-defined action
- Stays focused on a single topic or offer throughout the page
- Omits or downplays navigation options
- Is not necessarily intended to be a permanent part of your website
Homepages and landing pages both have their strengths. And with e-commerce sites, there is a time and place for both. So, after you create a killer website and website promotional plan, think of ways you could leverage landing pages to do things like:
- Collect leads: Landing pages are designed to convert traffic immediately, rather than throwing a dart into the dark and hoping a visitor will find its way to the bullseye.
- Track customer data and clicks: Landing pages allow you to track customer data easily, with actions like tracking button clicks and user information.
- Get better bang for your buck: Landing pages offer a targeted message or offer, so they pack a persuasive punch.
- Personalization at scale: Landing pages allow you to connect with your audience on a deeper level. When properly customized to a specific target audience and relevant offer, landing pages meet a visitor wherever he or she is within your customer journey.
Can I make a landing page on Shopify?
Many e-commerce business owners also wonder if they can make a landing page using Shopify. While it’s an option, it might be worth it to add another tool to your arsenal.
Why? A couple reasons:
- Shopify doesn’t have a dedicated landing page creator. If you were to create one, you would have to enlist the help of a developer to code a landing page or use another third-party app to help you out.
- The third-party apps could run you anywhere from $39 to hundreds of dollars a month.
So, if someone shouldn’t use Shopify to create a landing page, what other options are out there?
Consider using a landing page builder like Leadpages to get the most bang for your buck and advance your audience along their customer journey.
Leadpages landing pages offer a number of benefits. Here are a few of them:
- Enjoy tons of gorgeous templates that you can use for lead magnets, sales pages, webinars, thank you pages, and landing pages. (P.S. There is ZERO coding involved in this. Simply use our handy drag and drop functionality.)
- Google likes fast things, which is why we’ve designed our landing pages to load 2.4 seconds faster than any other landing page. And we have a Google performance score of 30% higher than other leading page builders, which helps you win more conversions, customers, sales, and a higher PPC ad quality score.
- Leadpages landing page templates are hard-wired for conversion success. We’ve tested hundreds of pages and keep only the ones with statistically significant. Beyond this, our exclusive technology predicts your page’s performance before you publish it and tells you what to tweak, so you can guess less and grow more.
Leadpages templates optimized for Shopify
Leadpages works so well with Shopify that we designed and optimized a number of drag-and-drop landing page templates specifically for use with Shopify carts and buy buttons. While we have a ton of landing page options focused on maximizing conversions for e-commerce businesses, like the smart product sales page and the e-commerce catalog page, the templates below are tailor-made to fit businesses who already leverage Shopify websites.
We designed these three Shopify-optimized templates with a strong emphasis on clean and contemporary design, making way for your products to take center stage. There is very little copy or imagery on any of the templates apart from what you need to sell your products. People who land on these pages should have one job and one job only: to buy what you’re selling. And these pages support this notion.
What action should you take next?
If you’re already a Leadpages user… Log into your account now to check out the Shopify one-item landing page, Shopify multi-item landing page, and the Shopify thank you page in our drag and drop builder. If you are not, you can peruse the templates without having to log in. But, if you want to test drive customizing them, try Leadpages out for 14 days, free.
Let’s take a closer look at each of these three landing pages and how to use them…
Use the one-Item Shopify-friendy template when you want to drive sales of a specific product. Here are some awesome features of this template:
- The top of this page features two large photos of your featured product, a product description, and a buy button.
- Enjoy various social integrations, which makes the page shareable, clickable, and user-friendly. In fact, you can take advantage of social proof by pulling in positive reviews from social media or telling your story with the About Us section. On the footer of this template, you can also link your business’ social media properties like Facebook, Twitter, LinkedIn, and Google+, so landing page visitors can easily sneak a peek at your social presence. (Hint: These mechanisms of social proof can help seal the deal when it comes to sales because they add credibility.)
- If a visitor isn’t interested in this particular item—or if they’re interested in more than one item—this page gives you a second chance to make a sale. Toward the end of the page, you can include a few related items customers might also like.
- The ability to add HTML widgets.
If you really want to encourage visitors to spend some time shopping, you can link these additional sections to the Shopify Multi-Item Landing Page.
If you are wanting to sell multiple options on a landing page, this template is your ticket! This multi-item landing page template pulls in an entire collection from your Shopify store, allowing you to showcase more inventory to drive visitors to purchase products.
While this page looks like it contains a lot of detailed content (with its multiple product photos, detailed descriptions and buy buttons), it’s actually incredibly easy to create. Here are the steps involved:
- Add your banner photo and intro copy, and perhaps a bit of content about your store toward the footer.
- The product information in the middle of the page is pulled in by pasting just one buy button code into the HTML widget. Shopify allows you to generate a buy button embed code for an entire collection.
Voila! After you complete the above steps, your page will now serve as a catalog of sorts, featuring a range of unique products and enticing people to click on them to make a purchase right from your landing page!
For a quick refresher, here are some more radical features of this template:
- Grayed-out social sharing buttons on the footer, for prominent, yet unobtrusive user experience
- An “About Us” section that allows you to prominently showcase your business
- Visibility of multiple products at a time, so users can scroll and click at their own discretion and potentially even visit the Shopify site
- Customizable text sections, so you can describe the exact intent of the landing page
At Leadpages, we always recommend you pair each opt-in page with a custom thank you page connecting new leads to the next step you’d like them to take.
If that next step is a purchase, this Shopify thank you page is just the ticket.
Say a user signs up for your online mailing list, subscribes to your newsletter, downloads a freebie, or joins your VIP club. When you set this template as your custom page, your new subscribers will end up here—where you can thank them not only with words but with a discount code off their next purchase.
Here are some snazzy features of the page:
- Prominent Shopify branding at the top of the page
- A prominent button with a promotional offer
- Customizable products under the button, so users can browse your offerings and click to your site
- Social sharing buttons to further entice user clicks
How it works…
Simply link the call-to-action button and/or the product image(s) below to a multi-item or single-product page, and you’ve created an automatic way for your most interested visitors to become customers right away.
You can also set this page as the custom thank you page for any pop-up opt-in form. For instance, you could set up a timed or exit pop-up prompting visitors to join your mailing list, then show them this page with the discount code.
How do you make a landing page that converts?
Before we leave you, let’s end with a refresher on what makes a good landing page. Here are 10 quick landing page best practices:
- Have one purpose
Stay focused on a single message and single next step (point of conversion). If your landing page is too verbose, you may be trying to accomplish too much. Keep it simple and focus on one message.
- Craft your landing page like an argument
What do customers need the most to take that next step? What content format is best? How will your landing page design craft persuade visitors?
- Put your call-to-action (CTA) button above the fold—and always within reach
Your CTA button should be immediately within view when a visitor lands on the page and never two scrolls away.
- Give before you get
Offer visitors something valuable in exchange for their information. These lead magnets are offered as a downloadable file, event registration, or consultation.
- Keep it consistent
Maintain brand consistency (message, mood, tone, and imagery) across all channels, including your landing page. Create a consistent experience for visitors.
- Be concise
Less is more when it comes to words, imagery, and multimedia necessary to compel your audience to convert on landing pages.
- Reduce or remove risk to overcome objections
Include answers to common customer objections on your landing page.
- Include social proof
People will naturally conform to other people’s’ behavior and naturally gravitate toward what their peers say and do. Social proof is a powerful persuasive device and can take the form of testimonials and reviews.
- Segment your audience by traffic source
Landing pages deliver a unique message to a narrowly defined audience. Consider sending your paid ad, social media, email, and organic traffic to separate, targeted landing pages that are message-matched just for them.
- Set up an A/B test or split test to find what truly works
The best marketers test out new content, design, messages, and visuals to find what their audience responds to best. Once your page is published, test variables to find the highest converting mix.
Get to work!
With Shopify and Leadpages together, you don’t just have an online store—you have an automated, incredibly effective ecommerce funnel.
And if you’re not using Leadpages yet, click here to try it out for 14 days, free! We can’t wait to help your online store grow.
Do you have a Shopify store? Tell us how you integrate it with the rest of your marketing and share a link in the comments.