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Small Business Trends for 2023: The Latest Insights From Leadpages Users

By The Leadpages Team  |  Published Oct 14, 2022  |  Updated Oct 06, 2023
Leadpages Team
By The Leadpages Team
Small business trends for 2023

With 2023 right around the corner, we wanted to know what trends were emerging among entrepreneurs and small businesses.

So, we sent a survey to our customers to see what we could find out.

First off, a big thank you to everyone who completed the survey! This project wouldn’t have been possible without you.

Using the results, we created a report that shows what entrepreneurs are currently doing to find success—and where their businesses are going as we head into 2023.

Here are some of our findings.

Where are businesses getting their web traffic from?

Small business trends for 2023

The first thing you’ll notice is that the top three traffic sources are non-paid channels. Organic search leads the way, followed by organic social and email marketing.

It just goes to show that while these channels take the most time to build, the work is definitely worth it. It also shows that once these channels are built up, paid search and paid social become less important.

How are entrepreneurs generating leads?

Small business trends for 2023

One of our primary goals here at Leadpages is to help businesses find new leads and customers. So, we wanted to know how entrepreneurs were achieving these goals.

Over half of the businesses we surveyed said lead magnets were their number one lead generation strategy. Free consultations are also working well and are a great choice for service-based businesses.

How many landing pages do most businesses have?

Small business trends for 2023

If one landing page is great, more must be better, right? It seems our users agree, with 40% indicating they currently have between two to five landing pages. In fact, 21% have over ten!

This proves that you can never have too many landing pages. So feel free to experiment with multiple offers to see what works best.

What do new entrepreneurs struggle with?

Small business trends for 2023

The results were close, but lead generation won out as the number one challenge faced by new businesses. This makes sense, as finding leads and customers can be difficult if you haven’t built a reputation (and it's exactly why products like Leadpages exist).

Close behind lead generation is a lack of funds. Again, not a surprise since most businesses are started on a tight budget. The best way to combat this is taking a DIY approach early on and doing as much work yourself as possible. Wait to expand until you know you have the revenue to support it.

Want more insights like these?

Our State of the Entrepreneur Report is full of valuable data that will help you craft the perfect digital marketing strategy for your business.

Download the full report →

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Leadpages Team
By The Leadpages Team
Small business trends for 2023
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