New Leadpages Feature: Analytics [Beta]

Note: Leadpages has always had (and always will have) the capacity to integrate with *all* analytics and split testing tools like Google Analytics, MixPanel, KISS Metrics, Google Content Experiments, Visual Website Optimizer, and Optimized.  What we’ve added is the ability to track a lot of these statistics natively within your Leadpages Dashboard. Our analytics features are still in early beta and more news will (of course) becoming in the weeks and months ahead.

Transcript: Hi, this is Jeff Wenberg from Leadpages. I read once that Peter Drucker said if it can be measured, it can be managed. It’s statistically proven that measuring numbers, whether it be for something like weight loss or website visitors, will help drive you to improve those numbers because you’re conscious of them and you know what the numbers actually are. We found this to be true in our business, and when we’re really watching our stats, things magically seem to get better. Talking specifically about websites, Clay has a rule that in most cases rings true. He says that generally, about 95% of the conversions and revenue will come from 5% of your web pages. For a lot of people, the question then really becomes which pages are in the 5% and how do you find out? Well, we’re super excited to announce that analytics is now built into Leadpages, and this is just the beginning of a long road. There’s a ton of this that we’re going to be doing in the future, and this is just paving the way for a lot of super-secret stuff that we’re not really ready to talk about just yet. This is just the very tip of the iceberg of what’s to come. We’ve had a lot of people ask for it or wonder about what kind of conversions they can get with Leadpages. Now you can find out easily at a glance how your pages are performing.

You’ll notice when you go into Leadpages that you’ll see the analytics for the pages you’ve created so far. Right now, you can immediately see unique visitors, opt-in rates, and the conversion rate for the page without really doing anything other than what you are already doing. One thing to note about the analytics is the analytics platform is in beta right now and is only showing data collected since June 6 as this was just implemented in our system. This means it isn’t complete data since it doesn’t have the historical data for pages already created and numbers may look a little bit skewed. However, for any new page created, we’ll have all that historical data to get you accurate numbers since we can track them from the beginning.

Let’s dive into the analytics platform in Leadpages. You can sort the pages by all kinds of options over here on the right. So if you want to see which pages have the highest conversion rate or opt-in rate or unique views, you can quickly sort them to find that information. If you click on any of the numbers, it will take you to a more in-depth analysis of the data. If you’d like to get to the analytics tab for any particular page, you can also click on the page and select the analytics tab here, then you can search by a specific time period and select what you want to see data for. The data will then be laid out in a graphical format so you can see any sort of trends that may be happening on your pages. Again, this is all implemented without you having to do anything other than what you are already doing within your Leadpages account.

There’s a lot more to come to these features and everything involved so stay tuned for more updates and new features being added to Leadpages on a weekly basis. Thanks for watching it. Have a great day.